Director of Paid Search, EDU

About the role

For our client, we are seeking a Director Of Paid Search EDU to join the team of a leader in the Business Services space. This role will drive search and content-led growth initiatives that improve visibility, acquisition, and measurable demand. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a Business Services environment.

Responsibilities

• Translate client business objectives into comprehensive search strategies
• Lead account planning including budget allocation and audience targeting
• Identify optimization opportunities and recommend growth strategies proactively
• Oversee execution of paid search campaigns from setup to reporting
• Accountable for enrollment metrics like CPL and overall performance efficiency
• Establish and implement innovative testing frameworks
• Deliver data-driven performance insights and actionable recommendations to clients

Qualifications

• 8-12+ years of experience in paid search marketing
• Proven track record managing monthly budgets over $500k
• Experience optimizing across full funnel metrics specific to EDU clients like CPE and CPS
• Hands-on expertise with Google and Microsoft Ads
• Strong analytical skills in interpreting data and deriving insights

Compensation

$120,000 – $140,000 annually

Benefits

• Unlimited PTO
• Comprehensive medical, dental, and vision coverage
• Employee equity options
• Employee discounts on various services and products
• Access to virtual wellness classes and pet insurance