Director of Paid Media and Performance Marketing

Medela LLC McHenry, IL (Three days on-site, two days home office) www.medela.com Salary Starting at $140K plus bonus Lead Global Media Strategy. Drive Performance. Deliver Measurable Business Growth. What Makes You Successful as our Director of Paid Media and Performance Marketing You understand paid media from every angle. You're as comfortable discussing long-term media strategy with executive leadership as you are reviewing campaign performance, evaluating audience strategies, or challenging agency recommendations. You bring expertise across: Paid media strategyMedia planningCampaign execution and media buyingAudience development and targetingPerformance measurement and attributionCampaign optimizationBudget managementAgency leadershipData-driven decision making You know how to connect media performance directly to commercial results and business growth. Are you the type of paid media leader who knows how to build the strategy—and then execute it? Have you personally developed media plans, optimized campaigns, managed agency partners, and transformed media investments into measurable business growth?We're seeking a Director of Paid Media and Performance Marketing to lead our global paid media strategy while owning media investment and performance across North America and priority focus markets This is a highly visible leadership role responsible for driving customer acquisition, demand generation, brand awareness, and profitable growth through innovative media strategies and data-driven decision making. As the company's paid media expert, you'll shape media strategy, lead our global media agency relationship, and partner with senior leaders across Marketing, Commercial Excellence, eCommerce, CRM, Sales, Finance, and Insights & Analytics to deliver measurable business resultsWe're looking for someone who has deep, hands-on experience across the entire paid media lifecycle—strategy, planning, execution, buying, measurement, and optimization—and who enjoys balancing strategic leadership with hands-on involvement to maximize performance What You'll Do as Director of Paid Media and Performance Marketing Lead Paid Media Strategy Define, develop, and continuously evolve the company's global paid media strategy aligned with business objectives, commercial priorities, and brand strategyOwn global paid media investment strategy while providing governance and strategic leadership across priority marketsDevelop annual paid media strategies and investment plans that support customer acquisition, demand generation, product launches, revenue growth, and market share objectivesIdentify emerging media opportunities, advertising technologies, and innovative channels that strengthen competitive advantageEstablish paid media governance, channel standards, measurement methodologies, agency operating models, and best practices across marketsServe as the company's paid media subject matter expert and trusted advisor to senior leadership Drive Performance Marketing Lead performance across the entire customer journey—from awareness and engagement through acquisition, conversion, retention, and customer lifetime valueDevelop sophisticated audience strategies utilizing first-party data, CRM insights, remarketing, retention audiences, lookalike modeling, and lifecycle marketingContinuously optimize targeting, creative, bidding strategies, channel mix, and budget allocation to maximize performance and return on advertising spendChampion testing, experimentation, and continuous improvement across all paid media programs Lead Agency Partnerships Serve as the strategic owner of the company's global media agency relationshipEstablish campaign objectives, KPIs, governance processes, and performance expectationsConduct regular business reviews and hold agency partners accountable for delivering measurable business outcomesLead agency RFPs, evaluations, partner selection, onboarding, and contract negotiationsProvide informed direction and challenge agency recommendations through your own expertise across paid media strategy, planning, execution, measurement, and optimization Manage Media Investments Own North American paid media budget allocation and investment strategy across all paid channelsOptimize media investments to maximize customer acquisition, revenue growth, and marketing effectivenessPartner with Finance on forecasting, investment planning, and business case developmentRecommend investment adjustments based on campaign performance, commercial priorities, and market conditions Analytics & Measurement Partner with Digital Analytics & Insights to establish scalable reporting, dashboards, and KPI frameworksAnalyze campaign performance and customer behavior to identify actionable business opportunitiesPresent performance insights and investment recommendations to executive leadershipChampion a culture of accountability, measurement, and data-driven decision making Cross-Functional Leadership Partner closely with Commercial Excellence, Brand Marketing, CRM, eCommerce (Amazon), Sales Leadership, Revenue Management, Finance, and Insights & AnalyticsEnsure paid media investments support integrated product launches, commercial initiatives, revenue growth, customer acquisition, and profitabilityEvaluate new advertising technologies and media platforms that improve performance and efficiencyEnsure compliance with company policies, privacy regulations, and brand standards People Leadership Lead, coach, and develop members of the paid media teamEstablish departmental priorities, objectives, and performance expectationsFoster a collaborative, innovative, commercially focused, and data-driven cultureSupport hiring, onboarding, succession planning, and professional development What You'll Bring as Our Director of Paid Media and Performance Marketing Qualifications Bachelor's degree in Marketing, Communications, Business Administration, or a related field requiredMaster's degree preferredProfessional certifications in Google Ads, Meta Blueprint, Google Analytics, LinkedIn Marketing Solutions, DV360, or related advertising platforms preferred Experience 8+ years of progressive experience in paid media, digital marketing, media strategy, or performance marketing3+ years of people leadership experience requiredDemonstrated success developing and executing multi-channel paid media strategiesStrong North American paid media leadership experience with demonstrated success operating in matrixed organizationsExperience managing significant paid media budgets and optimizing investment performanceProven success managing media agencies and strategic vendor relationshipsDemonstrated experience leading media agency RFPs, agency evaluations, partner selection processes, and contract negotiationsStrong expertise across Google Ads, Meta, LinkedIn, DV360, YouTube, programmatic advertising, retail media, and emerging digital channelsExperience utilizing analytics to optimize campaign performance and media investmentsExperience within healthcare, medical device, consumer products, or FMCG industriesExperience working within regulated environments preferred What We Offer Our Director of Paid Media and Performance Marketing Comprehensive benefits plan401K with matchMoney Purchase Plan16-week Paid Parental LeaveGenerous PTO package, plus 14 paid holidaysThe opportunity to shape the global paid media strategy for an innovative consumer brandA collaborative culture where your ideas and expertise make a measurable impactA great place to work! At Medela, we are guided by our mission to turn science into care to nurture health for generations in everything we do. Through advancing research, observing natural behavior, and listening to our customers, we have become the healthcare choice for more than 6 million hospitals and homes worldwide, and remain committed to supporting millions of moms, families, patients, and healthcare professionals around the world by developing pioneering innovations for better outcomes. If you are interested in this opportunity, we are looking forward to receiving your application. For this position we only consider direct applications, no recruiting firm submissions - thank you for your understanding. As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, citizenship, sex, protected veteran status, age, physical or mental disability, medical condition, HIV/AIDs status, marital status, domestic partner status, sexual orientation, gender identity (transgender status), weight, height or any other characteristic protected by federal, state, or local law or ordinance. https://mandatoryview.com/?LicenceId=e7c44cfe-6946-4b77-9939-493d186ba760&ProductType=OnlineApplicant&SubType=PG We Make it Easy Founded in 1901, MRA is a nonprofit employer association that serves more than 4,000 employers, covering more than one million employees. As one of the largest employer associations in the nation, MRA helps its member organizations thrive by offering the most comprehensive assortment of HR services, information, education, and resources to help build successful workplaces and a powerful workforce. We partner with these companies working directly with their HR department and leadership to hire their talent. We are a direct line to the company, not an agency recruiter. Powered by JazzHR r1OsOJgTBW