Director of Operations

Core Responsibilities

• Own Commercial Execution
• Own the execution required to consistently achieve the company’s weekly booked call targets, monthly revenue targets, and profit goals
• Maintain alignment, accountability, and execution across Marketing, Sales, Revenue Operations, Delivery, and Customer Experience
• Ensure every department understands how their work contributes to company revenue
• Lead Company Execution
• Own execution of quarterly priorities, annual goals, and strategic initiatives
• Facilitate weekly leadership meetings with clear decisions, accountability, and follow-up
• Run company scorecards and ensure KPIs are reviewed consistently
• Ensure action items are completed on time
• Eliminate bottlenecks that slow execution
• Maintain visibility across every major company initiative
• Hold Leaders Accountable
• Hold department leaders accountable to KPIs, deadlines, and deliverables
• Ensure projects move forward without CEO intervention
• Escalate issues quickly when execution falls behind
• Create a culture of accountability, urgency, and follow-through
• Own the Commercial Rhythm
• Own the rhythm—not the individual execution—of: Marketing campaigns, Sales pipeline health, Booked call targets, Funnel performance, Launch readiness, Vendor performance, Cross-functional communication
• Weekly performance reviews and post-launch retrospectives
• Bring together leaders, identify root causes, assign owners, and ensure corrective action is taken immediately if booked calls fall below target

Marketing Leadership & Oversight

• Partner closely with Marketing Operations and external marketing partners to ensure flawless execution
• Ensure campaigns launch on time
• Hold agencies, contractors, and vendors accountable
• Ensure creative, copy, funnels, and campaigns move efficiently through production
• Review campaign performance and facilitate optimization discussions
• Ensure marketing projects remain aligned with revenue priorities
• Protect execution timelines without becoming the bottleneck

Cross-Functional Leadership

• Partner with: Marketing Operations, Sales, Customer Experience, Finance, Delivery, Paid Ads Agencies, Contractors, Technology partners
• Ensure every department is aligned toward company objectives and operating from the same priorities

CEO Partnership

• Serve as Samantha’s operational extension by:
• Protecting CEO time
• Filtering decisions that do not require CEO involvement
• Driving initiatives from decision to completion
• Maintaining awareness of company risks, opportunities, and priorities
• Preparing leadership discussions with recommendations instead of problems
• Ensuring the business continues operating efficiently during travel, speaking engagements, and maternity leave