Director of New Center Opennings

New Center Openings

Lead all aspects of the opening process from pre-launch through post-opening stabilization.

• Coordinate pre-sale activity to build early demand and drive opening readiness
• Oversee grand opening execution and ensure a strong Day 1 experience
• Ensure locations are operationally ready, fully staffed, and aligned with brand standards

Franchisee Preparation and Accountability

Prepare franchisees to operate their business with a clear understanding of expectations and performance drivers.

• Ensure readiness across sales, operations, staffing, and member experience
• Hold franchisees accountable to timelines, activity standards, and opening benchmarks
• Address gaps quickly and drive corrective action

Training and Onboarding

Train franchisees and their teams on sales process, daily operations, and member experience.

• Provide hands-on coaching to ensure execution is consistent and repeatable
• Reinforce standards and expectations through direct observation and feedback

First 180 Days Performance

Support new locations through early-stage ramp and stabilization.

• Monitor key performance indicators including lead flow, sales activity, attendance, and retention
• Identify performance issues early and implement solutions
• Ensure a smooth transition into ongoing operational support

Playbook Development

Continuously improve the new store opening process based on field results.

• Identify patterns from high-performing openings and standardize best practices
• Maintain clear documentation and structure for future openings

Reporting and Communication

Provide regular updates on opening timelines, readiness, and performance.

• Communicate risks, delays, and issues early
• Deliver clear, concise reporting to leadership on outcomes and opportunities

Qualifications

• 5+ years of experience in multi-unit operations, preferably in a franchise system
• Proven experience opening new locations with strong operational and financial outcomes
• Strong understanding of sales processes, unit-level economics, and performance drivers
• Ability to coach, train, and hold business owners accountable
• High level of organization and attention to detail
• Strong communication and problem-solving skills
• Ability to operate independently and manage multiple openings simultaneously
• Willingness to travel 60–75% of the time

Preferred Experience

• Experience in fitness, wellness, or service-based businesses
• Background working within a franchisor or as a multi-unit franchisee
• Familiarity with CRM systems, KPI tracking, and operational reporting tools

Compensation

On-target earnings: $110,000 – $150,000, inclusive of base salary and performance-based bonus

Performance-based bonus tied to new store openings and early-stage ramp performance

Total compensation aligned with experience and results

Benefits

• Paid Time Off (PTO)
• Health Insurance
• Dental Insurance
• Vision Insurance
• 401(k)