Director of Membership, Alpha - $200,000/year USD

About the Role

Alpha is a private K‑12 school network where students complete academics in about two hours a day and spend the rest of their time building real skills — test scores show the model works. This is an on‑site, in‑person role at one of 11 campuses: Los Angeles, La Jolla, or Malibu, CA; Austin, TX; Atlanta, GA; Boca Raton, FL; Boston, MA; Chicago, IL; Greenwich, CT; Nashville, TN; or Park City, UT. You will own the entire membership process for one campus: first inquiry, fit conversation, campus tour, shadow day, and decision conversation. You are the single point of contact for each family from inquiry through the first day of school. A typical week includes answering every inquiry within four hours, walking skeptical parents through the program, running shadow days, logging all activity in HubSpot, and telling a family when their child would be better served elsewhere. You will carry 20+ active families at different stages simultaneously, form the fit judgment yourself, and deliver the decision in person, in your own words. The playbook evolves as the network grows; people who prove out a market write the FAQs, fit criteria, and standards the next campus inherits.

Responsibilities

• Own the membership journey for every prospective family — from first inquiry through onboarding — and run a real needs assessment before presenting anything.
• Carry 20+ active families simultaneously; answer every inquiry promptly and review applications daily.
• Lead campus tours, open houses, info sessions, and shadow days that show families exactly who the program is (and is not) for.
• Form the admit or decline recommendation and deliver the decision to the family yourself.
• Keep HubSpot and the student information system (SIS) current after every interaction; use AI tools (e.g., ChatGPT, Claude) for prep and summaries; report pipeline health to leadership weekly.

What You Won’t Do

• Chase a seat‑fill number — a family who enrolls and leaves is a worse outcome than a family you turned away.
• Get overruled on fit to protect a relationship or hit a yield target.
• Run scripts, call blitzes, or discount closes.
• Hand families down a chain of coordinators or wait on a committee for routine calls.
• Give amenity tours that dodge the hard questions.

Key Responsibility

Enroll the right families at one campus and make even the declines feel like good service.

Requirements

• 3+ years in a client‑facing role where an individual or family was the buyer at $25,000+ per client or $2,000+ per month (direct B2C/D2C only; B2B/enterprise sales not applicable).
• Personally owned a client, admissions, or enrollment journey from first inquiry through commitment decision.
• Managed 7+ client relationships at once in a CRM, database, or tracking system.
• Have told a prospective client not to buy, enroll, or join because it was not the right fit.
• Used AI tools in a client‑facing workflow.
• Communicate concisely and professionally in live conversations and writing with executives, high‑net‑worth individuals, or other demanding clients.
• Personally led polished in‑person tours, presentations, meetings, or hosted experiences for affluent families, senior executives, or high‑profile visitors.
• Can build a multi‑touch relationship over 30+ days and stay engaged with families not ready to enroll immediately.
• Personally owned an enrollment, membership, client‑count, or revenue target for at least 12 months, with results you can explain.
• Built a demand channel that brought in paying clients or enrolled families, and owned a referral relationship with an external organization that sent them to you.
• Live in, or will move within 60 days to, one of the 11 open campus markets (listed above).
• Willing to work on‑site at your campus daily.
• Authorized to work in the United States without visa sponsorship.

Preferred Qualifications

• Admissions or enrollment management experience at a selective private, independent, or boarding school.
• Background in luxury residential real estate, private banking, family office, concierge medicine, or high‑end event planning where the family was your buyer.
• Built the enrollment process or service standards yourself instead of inheriting them.
• Existing relationships with affluent families, preschools, or family advisors in one of the 11 markets.
• Owner‑operator experience where you sold, delivered, and retained high‑value clients yourself.

About Alpha

Alpha reimagines the school day around faster learning, stronger mentorship, and more time for students to build real‑world skills. The team hires teachers (guides), operators, admissions experts, school & curriculum leaders, and remote team members. Roles offer six‑figure compensation for people ready to help build a radically better school experience. The culture is fast‑moving, ambitious, and student‑focused — built for people who want to improve the system, not maintain it.

Compensation & Benefits

• Full‑time, W‑2 employee position with immediate access to benefits (details at Crossover benefits page).
• Annual compensation: $200,000 USD/year.
• Payment period: weekly.
• Year‑long position.

Schedule & Location

• On‑site, in‑person, every day at one campus.
• Choose from 11 markets: Los Angeles, La Jolla, or Malibu, CA; Austin, TX; Atlanta, GA; Boca Raton, FL; Boston, MA; Chicago, IL; Greenwich, CT; Nashville, TN; or Park City, UT.
• Must reside in or relocate to chosen market within 60 days.