Director of Media & Events

About the role

The Director of Media & Events is a highly visible, externally facing leader responsible for elevating Summit K12's brand through strategic events, media, partnerships, and industry relationships. This person will lead our Media & Events team while serving as a key representative of Summit K12 at conferences, media events, podcasts, and partner engagements.

What you'll bring

• Strong combination of executive presence, relationship-building skills, business acumen, and hands-on media and events experience
• Comfortable presenting or emceeing in front of a large audience, interviewing education leaders on camera, negotiating a sponsorship agreement, and leading a team through the successful execution of a major conference
• Professional fluency in both English and Spanish is required
• Experience within K–12 education or EdTech is strongly preferred

Responsibilities

Media, Brand & External Presence

• Serve as a highly visible brand ambassador for Summit K12 at conferences, partner events, media engagements, podcasts, and other industry events
• Host and facilitate interviews with educators, district leaders, industry partners, Hall of Fame honorees, and other prominent education leaders
• Serve as an emcee, moderator, interviewer, and presenter at major events and conferences
• Represent Summit K12 confidently and authentically across appropriate media and event settings
• Partner with external media and podcast production partners to develop compelling content and ensure high-quality execution
• Coordinate Summit K12 podcast programming and facilitators, ensuring consistent quality, messaging, scheduling, and execution
• Identify opportunities to expand Summit K12's visibility and strengthen the brand through media, events, and strategic partnerships

Strategic Partnerships & Relationship Management

• Build, strengthen, and manage relationships with key education associations, industry organizations, education leaders, and strategic partners
• Serve as a primary relationship owner for major partnerships and sponsorships, including organizations such as NABE, CABE, ALAS, and TABE
• Help manage relationships with prominent education leaders and external stakeholders, including former senior education officials and association leadership
• Lead conversations regarding sponsorship opportunities, media activations, conference presence, and other partnership opportunities
• Negotiate sponsorships, media packages, event opportunities, and contracts with a strong understanding of both brand value and business objectives
• Ensure Summit K12 delivers on partnership commitments while identifying opportunities to deepen relationships and increase their impact

Events & Conferences

• Provide strategic oversight for Summit K12's conference and event presence, ensuring events support broader Marketing and business objectives
• Oversee planning and execution of major conferences, sponsorships, media lounges, customer events, and industry activations
• Partner closely with the Events Marketing Manager on conference planning, budgets, logistics, lead generation, and ROI
• Oversee and help execute the annual Multilingual Hall of Fame event in partnership with NABE
• Evaluate event and sponsorship opportunities and make recommendations based on audience, strategic value, brand exposure, and potential business impact
• Ensure Summit K12 maintains a polished, consistent, and high-impact presence across events

Team Leadership & Execution

• Lead the Media & Events team, currently including the Events Marketing Manager, Media Production Manager, and Video Editor
• Set priorities and provide clear direction across events, media production, podcasts, interviews, and partnership initiatives
• Balance strategic leadership with a willingness to be hands-on when needed, particularly during major conferences and media events
• Manage external production and media partners, including accountability for timelines, quality, budgets, and deliverables
• Develop team members through coaching, feedback, goal setting, and performance management
• Partner closely with Product Marketing, Sales, and other teams to ensure media and event initiatives support Summit K12's broader goals

Qualifications

• Extensive experience leading media, events, strategic partnerships, or a combination of these functions
• Strong executive presence with demonstrated experience presenting, moderating, interviewing, or emceeing in front of large audiences
• Professional fluency in English and Spanish is required
• Demonstrated ability to build trusted relationships with senior external stakeholders and represent an organization at a high level
• Experience negotiating sponsorships, partnerships, contracts, or event/media agreements
• Strong business acumen and ability to evaluate opportunities based on brand impact, audience reach, cost, and business value
• Experience leading and developing a team while remaining comfortable working hands-on when necessary
• Strong project management skills with experience overseeing multiple high-profile events and media initiatives simultaneously
• K–12 education or EdTech industry experience strongly preferred
• Existing knowledge of or relationships within K–12 education associations and educator communities is a plus
• Ability to communicate naturally and credibly with educators, district leaders, association executives, and other education stakeholders
• Based in the Dallas-Fort Worth area with the ability to travel regularly for conferences, events, recordings, and partner meetings

Compensation

$130,000 - $160,000 / year

Benefits

• Medical, dental, and vision insurance with multiple plan options
• Company-paid short-term disability, long-term disability, and life insurance
• 401(k) retirement plan
• Paid Time Off (PTO) program
• 10 paid holidays plus 1 floating holiday annually
• Wellness resources and support programs