Director of Measurement & Reporting, IQVIA Digital

Key Responsibilities

• Lead the Product Vision & Strategy
• Own the strategic direction for the Media OS Measurement & Reporting portfolio, defining a long-term vision that aligns to business growth and customer needs.
• Drive product strategy grounded in market realities, competitive insights, and advertiser pain points.
• Develop clear value propositions and product narratives that guide roadmap prioritization and inspire cross-functional alignment.
• Ensure the product portfolio continuously differentiates through innovation, measurable performance impact, and customer-centric outcomes.
• Shape and Execute a Strong Roadmap
• Partner deeply with Engineering, Data Teams, and other cross-functional partners to define, refine, and execute a scalable roadmap.
• Identify opportunities for platform expansion, workflow simplification, automation, and new measurement capabilities.
• Balance short-term delivery with long-term architectural and strategic investments.
• Create frameworks that allow for repeatable roadmap prioritization across use cases, customer segments, and geographies.
• Drive Adoption, Performance & Customer Impact
• Lead product readiness, enablement, and adoption strategies that help teams understand, use, and champion your products.
• Build data-backed mechanisms to identify adoption blockers, usability gaps, and unmet customer needs.
• Turn insights into product improvements that increase usage, drive stickiness, and unlock revenue impact.
• Ensure customer experiences are intuitive, integrated, and deliver value from onboarding through advanced usage.
• Guide Go-to-Market in partnership with Strategy & Product Marketing
• Partner with Product Marketing to shape strategic launch moments, positioning, and messaging.
• Ensure GTM efforts reflect product reality, customer needs, and market opportunity.
• Collaborate on launch requirements, readiness criteria, and success metrics— ensuring organizational alignment and clarity.
• Provide subject-matter expertise during GTM planning, supporting clear communication of capabilities and customer value.
• Build and Lead a High-Performing Product Organization
• Manage and mentor a team of Product Managers/Owners focused on measurement, reporting, and advertiser analytics.
• Foster a high-performance culture grounded in customer empathy, data-driven thinking, and execution excellence.
• Raise talent density through coaching, clear role definition, and thoughtful career paths.
• Champion cross-functional collaboration and alignment across engineering, sales, marketing, and analytics teams.
• Operate with Excellence & Scale
• Define product success metrics tied to adoption, usage, platform reliability, and revenue contribution.
• Use data to guide product decisions, measure impact, and continuously optimize platform performance.
• Build durable systems, rituals, and processes that enable fast, confident decision making and scalable execution.
• Ensure operational rigor across planning, delivery, and measurement.

  What You'll Bring

  • 10+ years of product management leadership in AdTech, MarTech, analytics, media measurement, and/or digital media.
  • Proven track record of leading complex product portfolios from strategy to scaled adoption.
  • Deep expertise in measurement, reporting, insights, or advertiser-facing analytics platforms.
  • Strong ability to translate customer needs into product requirements, frameworks, and prioritized roadmaps.
  • Exceptional communication and storytelling skills, especially when influencing senior stakeholders.
  • Analytical mindset with fluency in product performance measurement and data driven decision-making.
  • Passion for scaling teams, building systems, and creating repeatable excellence across product development.