Director of Marketing Events & Digital Communications

We need to output HTML fragment with sections: About the role? Actually we need to use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use

for each heading. Only include sections when posting has real specific content. We have: - Overview: includes Salary Range $120,000 - $130,000, Level Senior, Position Type Full Time. So Pay section: we have salary range. Schedule? Not explicit schedule besides Full Time. Could include Schedule section with "Full Time". The instruction: never create Pay/Schedule/Benefits sections unless posting actually states them. We have salary range, so Pay section is okay. Schedule: "Full Time" is stated, so we can include Schedule. - Benefits: there is a long list of benefits. So Benefits section. - Qualifications: there is a Qualifications section with advanced degree, 10+ years experience, etc. So Qualifications. - Responsibilities: Duties & Responsibilities section. So Responsibilities. - Skills: maybe we can extract skills from qualifications: advanced knowledge of social media, experience managing email marketing, etc. Could create Skills section but we must not invent. The posting includes skills within qualifications; we could still create a Skills section if we have explicit skill list. The qualifications list includes: Demonstrated expertise in marketing, communications, advertising and media relations; Outstanding communication skills, strong organizational skills; Demonstrated experience leading and managing teams; Advanced knowledge and understanding of social media trends, analytics and planning tools; Experience managing e-mail marketing, online fundraising, event registration, and digital advocacy platforms; Experience directing websites; Excellent organizational and project management skills; Knowledge and demonstrated experience using a diverse range of tools such as Canva, Adobe InDesign, Photoshop, Illustrator and Canva; Collaborative and strategic leader. These are skills. So we can create a Skills section. - About the role: maybe we can use the "Job Purpose" and "Position Summary" as About the role. So we can include About the role section. We must not repeat job title as heading. Also must not include Job ID etc. Remove boilerplate like EEO, application instructions, etc. Also remove duplicated lines. We need to preserve all substantive information. So we need to include content from Overview (salary range, level, position type). Also include "Fully Remote AFT Headquarters - WASHINGTON, DC 20006". That's location info; maybe we can include in About the role or a short p. Not a heading. We need to output only HTML fragment, no /, no markdown fences. Let's craft:

About the role

Director of Marketing, Events & Digital Communications – Fully Remote, based at AFT Headquarters in Washington, DC. The Director leads AFT's branding, marketing strategy and national paid media campaigns, manages the Marketing Division, oversees national websites, email, social, and outreach channels, and drives integrated marketing and digital strategies to expand reach, deepen stakeholder engagement, and increase supporter growth.

But we need to preserve all substantive information from Job Purpose and Position Summary. Let's combine. Job Purpose: "The Director of Marketing, Events & Digital Communications leads AFTs branding, marketing strategy and national paid media campaigns. This position manages the Marketing Division and oversees national websites, email, social, and outreach channels with the help of a team of communication specialists." Position Summary: "The Director of Marketing, Events & Digital Communications serves as AFTs brand leader, driving integrated marketing and digital strategies that expand reach, deepen stakeholder engagement, and increase supporter growth. In partnership with the Vice President for Communications, the Director leads multi-channel campaigns, signature engagement initiatives, and creative content development to advance the organizations mission and visibility, while overseeing team performance, metrics, and marketing best practices." We'll include both. Responsibilities: list from Duties & Responsibilities. We'll create

• items. Qualifications: list from Qualifications. Skills: list of skills extracted. Benefits: list from benefits. Pay: salary range. Schedule: Full Time. We must not create sections with filler like "commensurate with experience". We have actual content. Let's ensure we don't duplicate content. We'll include each piece once. Now produce HTML. Check for any boilerplate removal: remove "Apply Overview", "Apply Description", "Who We Are", etc? Actually "Who We Are" is substantive about organization; maybe we could include in About the role? But the instruction: use headings for sections like About the role, Responsibilities, etc. "Who We Are" could be part of About the role. We'll incorporate. We must not include "Apply", "Timeline", "Why you should apply", etc? Those are substantive? "Why you should apply" includes bullet points: purpose-driven team, diverse environment, cause, compensation, remote work. That could be considered benefits or maybe we could include in About the role? But we already have Benefits section; we could add those as part of Benefits? They are more about reasons to apply. Might be considered part of Benefits or maybe we could add a section "Why apply"? Not in allowed headings. So we could incorporate those points into Benefits or About the role? The instruction: only use those headings; we can't create new headings. So we should embed that content somewhere appropriate, maybe in Benefits (as additional benefits) or in About the role (as description). But we must preserve all substantive information. So we need to include those points somewhere. We have Benefits section already with insurance etc. We can add extra bullet points under Benefits: "Purpose-driven, committed, knowledgeable, high-performing, experienced and fun team", "Diverse and inclusive work environment", "Cause and mission you can be proud of", "Competitive compensation & benefits", "Remote work opportunity". Those are indeed benefits/perks. Thus Benefits section will include both the insurance list and those. Now Schedule: Full Time. Pay: salary range. Now ensure we don't repeat "Salary Range $120,000.00 - $130,000.00" also appears in Compensation paragraph. We'll just include once. Now produce HTML. Let's craft:

  About the role

  Director of Marketing, Events & Digital Communications – Fully Remote position based at AFT Headquarters in Washington, DC. The Director leads AFT's branding, marketing strategy and national paid media campaigns, manages the Marketing Division, and oversees national websites, email, social, and outreach channels with the help of a team of communication specialists. Serving as AFT's brand leader, the role drives integrated marketing and digital strategies that expand reach, deepen stakeholder engagement, and increase supporter growth. In partnership with the Vice President for Communications, the Director leads multi‑channel campaigns, signature engagement initiatives, and creative content development to advance the organization's mission and visibility, while overseeing team performance, metrics, and marketing best practices.

  Responsibilities

  • Design, create, and improve content for national dissemination.
  • Maintain the AFT brand, refine and enforce brand standards, and keep AFT on the cutting edge.
  • Test the health of the brand with key audiences and against competition.
  • Lead supporter acquisition strategy and coordinate cross‑department tactics to grow the database.
  • Monitor the competitive environment, market changes and political developments and leverage trends and patterns to maximize communication impact.
  • Foster internal and cross‑divisional collaboration through informed guidance, coaching, and knowledge/expertise in relevant areas.
  • Collaborate with other Directors and Deputy Directors on cross‑divisional efforts and work to break down siloes to ensure effective execution of strategic initiatives.
  • Identify, develop, and promote new programmatic and operational initiatives that drive organizational growth, improve effectiveness, enhance efficiency, quality, and engagement, while encouraging a culture of innovation, continuous improvement, and adaptability.
  • Lead the execution of national communications strategy as tailored to divisional priorities and capabilities.
  • Ensure the production of written and other materials to communicate divisions’ work with target audiences.
  • Support strong collaboration with the National Communications team to maintain consistency and alignment across all internal and external messaging.
  • Develop compelling messaging and storytelling opportunities across mediums, formats and geographies.
  • Establish new communications channels and grow effective channels to reach new audiences.

  Qualifications

  • Advanced degree (master’s degree in business administration, marketing, communications, or a related field) preferred.
  • 10+ years of progressively responsible national PR, communications, or marketing experience, or an equivalent combination of education and relevant professional experience.
  • Demonstrated expertise in marketing, communications, advertising and media relations as proven through portfolio examples and published samples.
  • Outstanding communication skills and strong organizational skills.
  • Demonstrated experience leading and managing teams, including providing direction, supporting staff development, and fostering a collaborative work environment.
  • Advanced knowledge and understanding of social media (Twitter, LinkedIn, Instagram, YouTube, and Facebook) trends, analytics and planning tools.
  • Experience managing e‑mail marketing, online fundraising, event registration, and digital advocacy platforms in a non‑profit or cause marketing role.
  • Experience directing websites, including building new websites and updating webpages, creating workflows, planning staff resources, etc.
  • Excellent organizational and project management skills – able to establish and implement systems and identify resources to ensure successful on‑time completion of projects.
  • Knowledge and demonstrated experience using a diverse range of tools such as Canva, Adobe InDesign, Photoshop, Illustrator (and Canva).
  • Collaborative and strategic leader who builds alignment and engagement through influence.

  Skills

  • Marketing, communications, advertising and media relations expertise.
  • Outstanding communication and strong organizational skills.
  • Team leadership and management.
  • Advanced social media strategy, analytics, and planning (Twitter, LinkedIn, Instagram, YouTube, Facebook).
  • Email marketing, online fundraising, event registration, and digital advocacy platform management.
  • Website direction, including building new sites, updating pages, workflow creation, and staff resource planning.
  • Project management and ability to implement systems for on‑time project completion.
  • Proficiency with Canva, Adobe InDesign, Photoshop, Illustrator.
  • Collaborative, strategic leadership that builds alignment and engagement.

  Benefits

  • Medical & Prescription Coverage
  • Dental Coverage
  • Vision Coverage
  • Company Paid Life Insurance & Long‑Term Disability (LTD)
  • Voluntary Life Insurance
  • Flexible Spending Account (FSA) – Healthcare & Dependent Care
  • Health Savings Account (HSA)
  • 401k Plan
  • Sick Leave: 13 days per year for regular full‑time employees
  • Vacation Leave: 15 days first year, increasing by one day per year to a maximum of 20 days per year
  • Holidays: Twelve fixed holidays plus a week between Christmas and New Years off, plus up to three floating holidays (depending on hire month)
  • Purpose‑driven, committed, knowledgeable, high‑performing, experienced and fun team
  • Diverse and inclusive work environment
  • Cause and mission you can be proud of
  • Competitive compensation & benefits
  • Remote work opportunity

  Pay

  $120,000.00 – $1