Director of Marketing & Business Development

Key Responsibilities

• Develop and implement strategic sales and marketing plans to achieve organizational growth objectives
• Lead, mentor, and manage the sales and marketing teams to foster a culture of excellence and accountability
• Analyze market trends and identify opportunities for expanding service lines and enhancing service delivery
• Establish and maintain strong relationships with referral sources, community leaders, and healthcare professionals
• Direct market research and competitive analysis to inform strategic decision-making and positioning within the marketplace
• Collaborate with operational leadership to ensure that sales and marketing initiatives align with service capabilities and enhance customer experience
• Monitor and report on key performance indicators, providing insights and recommendations for continuous improvement
• Represent KeystoneCare at industry events, conferences, and community engagements

Requirements

• Master's degree in Business Administration, Healthcare Management, or a related field is preferred
• A minimum of 10 years of progressive experience in sales and marketing leadership roles within the healthcare industry, with a focus on home care and hospice services preferred
• Proven track record of developing and executing successful sales strategies that drive significant revenue growth
• Exceptional leadership capabilities, with experience managing high-performing teams
• Strong analytical skills, with the ability to utilize data to drive strategic decision-making
• Excellent communication, presentation, and interpersonal skills, capable of engaging stakeholders at various levels
• Willingness to travel as needed to represent the organization and foster key partnerships
• RN preferred but not required

Benefits

• Competitive base salary + bonus and commission structure
• Accrued Paid Time Off
• Paid Holidays
• Medical, Dental, Vision, and Aflac plans available
• $50K Company Paid Life Insurance Policy
• Retirement plan with discretionary employer match
• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick & Public Holidays)