Director of Marketing And Product Management

Main Tasks

• Own the regional product portfolio strategy, including lifecycle planning and market coverage.
• Lead New Product Introductions (NPI) and ensure cataloging excellence for North American applications.
• Collaborate with R&D and operations to define product features and value propositions.

Marketing & Brand

• Develop and implement regional brand positioning and communication strategies.
• Manage packaging, promotions, and digital presence tailored to North American customers.
• Drive trade marketing initiatives across retail, wholesale distributors, and eCommerce.

Pricing & Commercial Strategy

• Define and execute regional pricing strategies, including discount structures and competitive benchmarking.
• Maintain pricing performance and support sales teams with pricing analytics.

Market Insights

• Lead market intelligence efforts to identify customer needs, competitive trends, and growth opportunities.
• Integrate insights into product development, marketing campaigns, and strategic planning.

Collaboration & Execution

• Partner with regional sales, operations, and global teams to ensure cohesive execution.
• Contribute to cross-functional initiatives and support continuous improvement efforts.

Your Profile

• Education: Master’s degree in Engineering, Business Administration, or related field.
• Experience: 8–12 years of experience in product management and marketing, preferably in the automotive aftermarket or technical industries. Automotive Aftermarket experience strongly preferred. Experience managing cross-functional teams and leading through influence.
• Skills: Strong leadership and project management skills. Proven ability to translate market insights into actionable strategies. Fluent in English; Spanish or French is a plus. Willingness to travel across North America.

Key Competencies

• Strategic and analytical thinking
• Customer-focused innovation
• Strong communication and stakeholder management
• Cross-functional collaboration
• Adaptability in a dynamic, matrixed environment