Director of Marketing and Communication for Alumni and Community Engagement

About the role

The Director of Marketing and Communication for Alumni and Community Engagement (ACE) is responsible for developing and executing strategic marketing and communications initiatives for Alumni Engagement, Annual Giving, and Special Events at San José State University.

Responsibilities

• Completes the development, writing, editing, and distribution of the SJSU Alumni e-newsletter
• Create and manage a wide range of communications, including email campaigns, print materials, social media content, digital graphics, and event collateral
• In partnership with the Senior Director of Alumni Relations supports the development and execution of Alumni Association membership campaigns designed to increase engagement, retention, and participation among alumni audiences
• Develop audience-centered messaging tailored to key segments, including alumni, donors, and event participants
• Identify and produce compelling alumni stories that highlight impact, achievement, and connection to the university
• Working with the Senior Director of Alumni Relations, ensure consistency in tone, voice, branding, and accessibility standards across all communications
• Provides overall strategic direction and production for creative execution of content and messaging across multiple platforms, while working closely with all three units of the ACE department
• Plan and execute integrated marketing campaigns for alumni programs, events, and fundraising initiatives, including Day of Giving and annual appeals
• Collaborate with the Senior Director of Annual Giving and staff to support segmented and targeted campaigns that align with donor engagement and participation goals
• Develop and execute strategies that support audience growth, engagement, and philanthropic outcomes
• Ensure coordination and alignment of messaging across multiple channels and stakeholders
• Conceptualize and execute original visual assets, using digital graphics, infographics, and prints
• Develop, produce and implement marketing strategies for alumni events, including football-related events, commencement-related programming, alumni socials, and signature programs
• Support high-profile events such as Spartans of Significance, Alumni Social, and tailgates through coordinated communications and promotional efforts
• Manage and optimize email marketing platforms, including audience segmentation, testing, and deployment
• Monitor and analyze key performance metrics, including email engagement, social media analytics, and event participation

Qualifications

• Bachelor’s Degree from an accredited institution
• Three to five years of progressively responsible experience in marketing, communications or public affairs
• Strong writing, editing, and storytelling skills, with the ability to tailor messaging for diverse audiences
• Knowledge of marketing and communications principles, preferably in a higher education or nonprofit environment
• Ability to develop and execute integrated, multi-channel marketing campaigns
• Strong project management and organizational skills with the ability to manage multiple priorities and deadlines
• Ability to analyze performance metrics and translate insights into actionable improvements
• Experience managing email marketing campaigns and digital communications
• Ability to collaborate effectively across teams and with campus partners
• Strong interpersonal and customer service skills
• Attention to detail and commitment to quality and accuracy
• Proficiency in Microsoft Office and familiarity with marketing and content management systems
• Ability to handle sensitive and confidential information with discretion
• Flexibility to work evenings and weekends as needed
• Strong graphic design experience on different platforms
• Ability to communicate with constituents in a professional and respectful manner

Skills & Abilities

• Working knowledge of, or the ability to develop proficiency in, the appropriate and ethical use of emerging technologies, including artificial intelligence (AI), in higher education and administrative contexts
• Ability to apply emerging technologies to support operational effectiveness, data-informed decision-making, and service delivery to students, faculty, and staff
• Demonstrated ability to support continuous improvement and organizational learning through the responsible application of technology within assigned areas of responsibility
• Ability to evaluate potential applications, promote responsible, ethical, and equitable use, and ensure alignment with institutional policies, regulatory requirements, and strategic priorities

Benefits

The final hiring salary will be commensurate with experience.

San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Summary.

Contact Information

People and Culture
jobs@sjsu.edu

Additional Information

The standard background check includes: criminal check, employment, and education verification. Depending on the position, a motor vehicle and/or credit check may be required. All background checks are conducted through the university's third-party vendor, Accurate Background. Some positions may also require fingerprinting. SJSU will pay all costs associated with this procedure. Evidence of required degree(s) or certification(s) will be required at time of hire.

SJSU IS NOT A SPONSURING AGENCY FOR STAFF OR MANAGEMENT POSITIONS. (e.g. H1-B VISAS)

All San José State University employees are considered mandated reporters under the California Child Abuse and Neglect Reporting Act and are required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment. Incumbent is also required to promptly report any knowledge of a possible Title IX related incident to the Title IX Office or report any discrimination, harassment, and/or retaliation to the Office of Equal Opportunity.