Director of Lifecycle Marketing- Sports

About the role

The Director, Lifecycle Marketing – Sports is a data-driven and results-oriented marketing expert who will lead and own the lifecycle marketing campaign strategy and execution for Caesars Digital – Sportsbook. You will guide the lifecycle marketing team across each player’s lifecycle for the online Sports business.

Responsibilities

• Define the vision and execution of an industry-leading automated campaign strategy using digital marketing channels such as Email, Push, SMS, and In-app.
• Lead and manage the lifecycle marketing team to drive player engagement and retention.
• Collaborate cross-functionally with Marketing, Product, Data, and Brand teams to drive growth.