Director of Leadership Operations

Role Purpose

The Operational Director is the operational leader responsible for translating the CEO's vision into consistent execution across the business. This role owns the company’s commercial operating system by ensuring Marketing, Sales, Revenue Operations, Delivery, Finance, and external partners are aligned, accountable, and executing toward the company’s most important goals.

Core Responsibilities

• Own Commercial Execution

  • Own the execution required to consistently achieve the company’s weekly booked call targets, monthly revenue targets, and profit goals
  • Monitor leading indicators and proactively identify risks before they impact revenue
  • Drive cross-functional execution to ensure Marketing, Sales, Revenue Operations, Delivery, and Customer Experience remain aligned
  • Ensure every department understands how their work contributes to company revenue

• Lead Company Execution

  • Own execution of quarterly priorities, annual goals, and strategic initiatives
  • Facilitate weekly leadership meetings with clear decisions, accountability, and follow-up
  • Run company scorecards and ensure KPIs are reviewed consistently
  • Ensure action items are completed on time
  • Eliminate bottlenecks that slow execution
  • Maintain visibility across every major company initiative

• Hold Leaders Accountable

  • Hold department leaders accountable to KPIs, deadlines, and deliverables
  • Ensure projects move forward without CEO intervention
  • Escalate issues quickly when execution falls behind
  • Drive clear ownership across every department
  • Create a culture of accountability, urgency, and follow-through

• Own the Commercial Rhythm

  • Own the rhythm—not the individual execution—of: Marketing campaigns, Sales pipeline health, Booked call targets, Funnel performance, Launch readiness, Vendor performance, Cross-functional communication, Weekly performance reviews, Post-launch retrospectives
  • If booked calls fall below target, this role brings together the appropriate leaders, identifies root causes, assigns owners, and ensures corrective action is taken immediately

• Marketing Leadership & Oversight

  • Partner closely with Marketing Operations and external marketing partners to ensure flawless execution
  • Ensure campaigns launch on time
  • Hold agencies, contractors, and vendors accountable
  • Ensure creative, copy, funnels, and campaigns move efficiently through production
  • Review campaign performance and facilitate optimization discussions
  • Ensure marketing projects remain aligned with revenue priorities
  • Protect execution timelines without becoming the bottleneck

• Cross-Functional Leadership

  • Partner with: Marketing Operations, Sales, Customer Experience, Finance, Delivery, Paid Ads Agencies, Contractors, Technology partners
  • Ensure every department is aligned toward company objectives and operating from the same priorities

• CEO Partnership

  • Serve as Samantha’s operational extension by:
  • Protecting CEO time
  • Filtering decisions that do not require CEO involvement
  • Driving initiatives from decision to completion
  • Maintaining awareness of company risks, opportunities, and priorities
  • Preparing leadership discussions with recommendations instead of problems
  • Ensuring the business continues operating efficiently during travel, speaking engagements, and maternity leave

What Success Looks Like

• Within 6–12 months, the company consistently achieves or exceeds weekly booked call targets
• Revenue goals are consistently achieved through disciplined execution
• Marketing, Sales, Revenue Operations, and Delivery operate as one aligned commercial engine
• Leadership meetings drive decisions rather than discussions
• Projects launch on schedule without CEO intervention
• Vendors and agencies are proactively managed and held accountable
• Bottlenecks are identified and solved before impacting performance
• Samantha is no longer the central point of coordination for day-to-day execution
• The business operates effectively whether Samantha is present or not

KPIs

• Commercial Performance: Achieve the weekly booked call target, achieve 90–100% of monthly revenue goals, maintain company profit margin at or above target, deliver quarterly priorities on time, launch campaigns on schedule
• Leadership: Leadership scorecards reviewed weekly, Department accountability maintained, Cross-functional blockers resolved quickly, Vendor and agency performance managed proactively

Who You Are

• Experienced operational leader with a track record of leading cross-functional teams
• Deep understanding of marketing, sales, launches, funnels, and revenue operations
• Able to translate vision into disciplined execution
• Strong project prioritization and decision-making skills
• Naturally creates accountability without micromanaging
• Highly organized, proactive, and calm under pressure
• Comfortable leading both internal teams and external vendors
• Think in systems, processes, and measurable outcomes
• Commercially minded with a strong understanding of the metrics that drive business growth
• Able to identify patterns, diagnose bottlenecks, and mobilize teams toward solutions
• Trusted partner who can operate as Samantha’s operational and strategic extension

This Role Is Not

• A Marketing Director responsible for creating marketing strategy
• A traditional Operations Manager focused primarily on administration
• A Project Manager coordinating individual tasks
• A Revenue Operations specialist focused on CRM, dashboards, or systems
• A Marketing Operations specialist responsible for building funnels, automations, dashboards, or backend infrastructure