Director of GTM and Campaign Planning

About the Role

Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking a Director of GTM and Campaign Planning to own the go-to-market process end-to-end — turning a product or campaign into something every sales channel (retail, eCommerce, wholesale) can act on, with clear timelines and leadership sign-off along the way. This role combines content strategy scope with biz ops-style project management to facilitate strategic marketing initiatives. You'll be the connective tissue between channel teams, the creative team, and executive leadership — translating individual channel needs into a single, clear brief, and managing the process from working-team execution through executive review.

Core Responsibilities

• Take what each channel needs individually and turn it into one clear, consistent brief for the creative team to build from — instead of each channel briefing creative on its own
• Maintain a working knowledge of what good execution looks like on each channel, and point to strong examples so both the creative team and leadership have a shared reference point rather than a written description alone
• Serve as the translation layer between channel requests and briefs the creative team can execute against, flagging risks before they become deadline problems
• Own and manage the GTM process from the working team through executive review, keeping deadlines and approvals on track without leadership needing to chase status
• Document the process itself so it's repeatable and scalable as the brand grows
• Partner with Biz Ops to connect campaigns to budget, inventory, and operational impact
• Cross-Functional Campaign Strategy
• Collaborate with Merchandising and Brand to tier the campaign calendar and provide consumer segment clarity
• Partner with Marketing Science to tie quantitative impact and forecasts to content and campaign plans
• Act as a strategic partner to every marketing function, ensuring campaign plans reflect a coherent, cross-channel point of view

Qualifications

• 8+ years of experience in integrated marketing, campaign management, or GTM strategy, spanning both content/creative and biz-ops-style project management
• Track record of managing a cross-functional process — across retail, ecommerce, and wholesale — through to executive-level review and sign-off
• Strong project management fluency, with the ability to translate individual channel needs into one clear, executable brief
• Confident, calm communicator who can manage up without needing to be chased, and build strong cross-functional relationships across Biz Ops, Brand, Merchandising, and Marketing Science

This role will report to the Senior Director of Integrated Marketing. Preference for candidates in New York or Utah who can be hybrid in our offices 3 days per week. Also open to remote candidates.

What We Offer

• Competitive base salary and annual bonus based on company and individual performance
• 21 days paid vacation + all federal holidays
• Full health benefits (health, dental, vision, mental)
• 16 weeks paid birth parent leave; 8 weeks non-birth parent leave
• 55% off Lola Blankets for friends and family
• Opportunities for career growth within Lola Blankets