Director of Growth Marketing

We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. The posting includes "Who We Are" (company description) but not required as heading; we can maybe include as a paragraph before sections? The instruction: do NOT repeat job title as heading; we can include company description as a

maybe. We need to extract sections. We have content: - About The Role: description of role, responsibilities etc. Could be "About the role" heading. - Responsibilities: bullet list of duties (what you'll do). Could be under "Responsibilities". - Requirements: "What you bring" includes required qualifications: 7+ years B2B marketing, outcomes matter, proven pipeline generation record, deep demand generation expertise, strong analytical judgment, hands-on fluency with HubSpot etc. Also "Strongly Appreciated But Not Required" items are optional, not required. - Qualifications: maybe same as requirements? Could combine. - Skills: maybe list of skills: campaign and communication skills, copywriting, brief partners, articulate priorities, etc. Could be separate. - Benefits: list: Generous Healthcare, Dental, Vision benefit options 90%+ paid, 401k with 3% match, $100/month Healthy Heidis budget, $700/year learning & development budget, Recharge Days after major pushes, rare chance to create global impact. - Pay: Compensation Range: $175K - $190K. - Schedule: Not mentioned. So we should NOT include Schedule section. Also we need to include maybe "About the role" heading with description from "About The Role". Could also include "Who We Are" as a paragraph before sections. We must not include boilerplate like EEO etc. Not present. We must not include duplicated lines. We must preserve all substantive information. We need to output only HTML fragment, no /, no markdown fences. Let's structure:

Who We Are Healthcare needs a better rhythm: ... (the paragraph).

Then

About the role

with paragraph(s) summarizing role description. Then

Responsibilities

with

• items for each bullet from "What you’ll do". Need to capture each bullet. List from "What you’ll do": - Own demand generation strategy and pipeline - Convert NA revenue goals into quarterly demand plans, pipeline targets, and priorities based on deal size, conversion rates, sales cycles, and capacity. - Develop tailored strategies for Heidi’s priority segments and specialties, defining target audiences, offers, channels, and success metrics. - Manage the demand generation budget and forecast, providing recommendations on scaling, adjusting, or stopping investments. - Build campaigns that generate qualified demand - Execute integrated campaigns across paid media, email, webinars, content, and partners, selecting channels by audience and opportunity. - Partner with Product Marketing to translate positioning and differentiation into compelling campaign messaging. - Collaborate with Field Marketing to link events to targeted outreach, meeting generation, and prompt follow-up. - Build account-based programs with Sales - Partner with Sales to prioritize key accounts, target buying groups, and align marketing with outreach. - Target clinician champions and key decision-makers (clinical, operational, IT, executive) using fit and engagement signals. - Leverage individual clinician adoption to drive broader organizational expansion with Product, Sales, and Customer Success. - Improve conversion across the funnel - Lead conversion optimizations on high-intent journeys with Product Marketing and creative teams. - Create targeted nurture and re-engagement campaigns to advance prospects to evaluation and reactivate contacts. - Collaborate with Sales and RevOps on lead scoring, routing, and resolving funnel bottlenecks. - Make measurement and experimentation useful - Connect spend to qualified opportunities, pipeline, efficiency, and revenue, separating pipeline creation from influence. - Run structured tests across channels and creative with pre-defined success metrics to scale winning strategies. - Review pipeline with Sales, combining campaign data and buyer feedback to optimize for opportunity outcomes over lead volume. - Build systems that help a lean team execute - Collaborate with RevOps and GTM engineering on data, segmentation, automation, and reporting for effective demand programs. - Leverage AI and automation for accurate, relevant account research, campaign production, personalization, and analysis. - Set clear briefs for internal partners and agencies, ensuring high standards for campaign execution and quality assurance. We need to ensure each bullet is a
• . Might be many; okay. Then

  Requirements

  with
  • items from "What you bring" required: - 7+ years in B2B marketing, owning software demand generation or growth programs. - Outcomes matter more than titles. - Proven pipeline generation record, with clear accountability for targets, program execution, spend, and opportunity outcomes. - Deep demand generation expertise across paid acquisition, ABM, or lifecycle marketing, effectively combining channels. - Strong analytical judgment to model funnels, evaluate attribution, fix conversion issues, and invest wisely with incomplete data. - Hands-on fluency with HubSpot (or similar CRMs/marketing automation), paid media tools, and analytics platforms. - Strong campaign and communication skills to write copy, brief partners, and clearly articulate priorities and results. Also maybe "Strongly Appreciated But Not Required" are not required, so we can either include under a separate "Preferred qualifications" but instruction says only include sections when posting has real specific content; we could add a "Preferred qualifications" but not in the list of allowed headings? The allowed headings are About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We could put preferred under "Qualifications" or "Skills". But we need to decide. We have "Qualifications" heading allowed. Could put required qualifications under Requirements, and preferred under Qualifications. Or we could combine. Let's treat Requirements as mandatory, Qualifications as preferred (strongly appreciated but not required). Then Skills could be separate list of skills like campaign and communication skills, copywriting, etc. But we already have communication skills in requirements. Might duplicate. Better: Use Requirements for mandatory, Qualifications for preferred, Skills for specific skillsets like HubSpot, paid media tools, analytics platforms, AI workflows, Clay, etc. But we already have those in requirements. Given the instruction: "Prefer a few substantive sections over many thin ones." So maybe we combine Requirements and Qualifications into one section? But we have to follow headings list; we can omit sections if not needed. We could have only About the role, Responsibilities, Requirements, Benefits, Pay. That's enough. We can include required items under Requirements, and optionally include preferred items as part of Requirements as well (maybe label). But we must not invent headings like "Preferred". Could just include them in Requirements as bullet points; it's okay. Skills section maybe not needed if we already covered skills in Requirements. Benefits and Pay we have. Thus output:

    Who We Are Healthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible. We’re a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients. In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals — supporting 73 million patient visits in 116 countries. Today, more than two million patient visits each week are powered by Heidi worldwide. Backed by nearly $100 million in funding, we’re growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.

    About the role

    We are seeking a Director of Growth to own demand generation across North America. In this role, you will build and execute strategic programs designed to generate high-quality sales opportunities across private practices, community health organizations, and health systems. You will lead our demand generation strategy, campaign performance, and marketing-to-sales funnel optimization in close collaboration with Sales, Product Marketing, Field Marketing, and Revenue Operations. You will determine key investment areas, design targeted initiatives for diverse buyer personas and sales cycles, and analyze performance to maximize closed-won pipeline. This is a hands-on role for growth marketers who thrive on scaling programs from 0 to 1. You should be equally adept at formulating quarterly pipeline strategy, executing multichannel campaigns, automating nurture workflows, and diagnosing performance bottlenecks. Your primary objective is to build a scalable, predictable pipeline generation engine while continually driving marketing efficiency and revenue impact.

    Responsibilities

    • Own demand generation strategy and pipeline
    • Convert NA revenue goals into quarterly demand plans, pipeline targets, and priorities based on deal size, conversion rates, sales cycles, and capacity.
    • Develop tailored strategies for Heidi’s priority segments and specialties, defining target audiences, offers, channels, and success metrics.
    • Manage the demand generation budget and forecast, providing recommendations on scaling, adjusting, or stopping investments.
    • Build campaigns that generate qualified demand
    • Execute integrated campaigns across paid media, email, webinars, content, and partners, selecting channels by audience and opportunity.
    • Partner with Product Marketing to translate positioning and differentiation into compelling campaign messaging.
    • Collaborate with Field Marketing to link events to targeted outreach, meeting generation, and prompt follow-up.
    • Build account-based programs with Sales
    • Partner with Sales to prioritize key accounts, target buying groups, and align marketing with outreach.
    • Target clinician champions and key decision-makers (clinical, operational, IT, executive) using fit and engagement signals.
    • Leverage individual clinician adoption to drive broader organizational expansion with Product, Sales, and Customer Success.
    • Improve conversion across the funnel
    • Lead conversion optimizations on high-intent journeys with Product Marketing and creative teams.
    • Create targeted nurture and re-engagement campaigns to advance prospects to evaluation and reactivate contacts.
    • Collaborate with Sales and RevOps on lead scoring, routing, and resolving funnel bottlenecks.
    • Make measurement and experimentation useful
    • Connect spend to qualified opportunities, pipeline, efficiency, and revenue, separating pipeline creation from influence.
    • Run structured tests across channels and creative with pre-defined success metrics to scale winning strategies.
    • Review pipeline with Sales, combining campaign data and buyer feedback to optimize for opportunity outcomes over lead volume.
    • Build systems that help a lean team execute
    • Collaborate with RevOps and GTM engineering on data, segmentation, automation, and reporting for effective demand programs.
    • Leverage AI and automation for accurate, relevant account research, campaign production, personalization, and analysis.
    • Set clear briefs for internal partners and agencies, ensuring high standards for campaign execution and quality assurance.

    Requirements

    • 7+ years in B2B marketing, owning software demand generation or growth programs.
    • Outcomes matter more than titles.
    • Proven pipeline generation record, with clear accountability for targets, program execution, spend, and opportunity outcomes.
    • Deep demand generation expertise across paid acquisition, ABM, or lifecycle marketing, effectively combining channels.
    • Strong analytical judgment to model funnels, evaluate attribution, fix conversion issues, and invest wisely with incomplete data.
    • Hands-on fluency with HubSpot (or similar CRMs/marketing automation), paid media tools, and analytics platforms.
    • Strong campaign and communication skills to write copy, brief partners, and clearly articulate priorities and results.
    • Strongly appreciated but not required: Marketing experience with healthcare practices, community health groups, or health systems.
    • Strongly appreciated but not required: Experience leveraging individual product adoption to drive sales-led growth