Director of Global Branding

Electro-Voice Dynacord LLC, part of the Audio Business Division headquartered in Burnsville, Minnesota, specializes in Critical Communications Systems, Pro Sound, and Public Address & Conferencing under premium brands: Dynacord, Electro-Voice, RTS, and Telex. KEENFINITY is a globally leading provider of innovative professional security and communication solutions, with over 4,200 employees across more than 50 countries.

About the role

The Director of Global Branding for Electro-Voice and Dynacord defines, evolves, and executes a cohesive global brand strategy across both iconic professional audio brands. This role leads a global, multidisciplinary branding organization encompassing creative, social media, strategic marketing, and regional branding functions, ensuring consistent brand expression while enabling regional relevance and market impact. Operating within a highly matrixed global organization, this leader partners closely with product management, sales, regional leadership, communications, and executive stakeholders to drive brand preference, customer engagement, and long-term brand equity.

Responsibilities

• Global Brand Strategy & Leadership
  • Define and own the global brand vision, positioning, and narrative for Electro-Voice and Dynacord across all markets and touchpoints.
  • Lead and inspire a global branding team across creative, social media, strategic marketing, and regional branding functions.
  • Ensure consistent brand identity, messaging, and visual standards while allowing for effective regional and market-specific execution.
  • Act as a brand steward, ensuring alignment with long-term business strategy and growth priorities.
• Integrated Marketing & Campaign Execution
  • Lead the development and execution of global marketing and branding campaigns, including major product launches and portfolio initiatives.
  • Drive integrated campaigns across digital, social, events, content, PR, and customer engagement channels.
  • Partner with product, commercial, and regional teams to translate product value propositions into compelling brand storytelling.
  • Establish clear KPIs and measurement frameworks to evaluate campaign effectiveness and brand health.
• Customer & Partner Engagement
  • Develop and manage strategic branding partnerships with key customers, influencers, and industry partners.
  • Elevate customer storytelling, case studies, and advocacy as a core element of brand strategy.
  • Represent the brands at key industry events, trade shows, and customer engagements as needed.
• Cross-Functional & Matrix Collaboration
  • Operate effectively within a global matrix organization, collaborating with product management, sales, regional marketing, communications, and corporate functions.
  • Influence without direct authority, aligning stakeholders around shared brand priorities and execution plans.
  • Serve as a strategic advisor to senior leadership on branding, market perception, and competitive differentiation.
• Governance, Processes & Capability Building
  • Establish scalable brand processes, toolkits, and governance models to support global and regional teams.
  • Oversee agency relationships and external partners to ensure quality, consistency, and efficiency.
  • Develop team capabilities, talent, and succession planning within the global branding organization.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA or advanced degree preferred.
• 10+ years of progressive experience in global branding, marketing, or communications roles, ideally within B2B, technology, or professional audio markets.
• Proven experience leading global, cross-functional teams in a matrixed organization.
• Demonstrated success in developing and executing global brand campaigns and product launches.
• Strong understanding of digital, social, content, and experiential marketing channels.
• Experience building customer partnerships and leveraging customer stories for brand impact.
• Excellent strategic thinking, storytelling, and executive communication skills.

Skills

• Strategic, brand-first mindset with strong commercial awareness.
• Collaborative and influential leader comfortable navigating complexity.
• Creative thinker with a data-driven approach to decision making.
• Globally minded with cultural sensitivity and adaptability.

Travel

Willingness to travel internationally as required (up to approximately 25%).

Pay

The U.S. base salary range for this full-time position is $175,000–190,000 annually. Individual pay is determined based on work experience, job knowledge, complexity of the role, and job location.

Benefits

• Medical, dental, vision, disability, and life insurance.
• 401(k) plan participation.
• Paid time off and sick leave programs.