Director of Field Sales, Education & Events (Americas)

About the role

We are seeking a Director of Field Sales, Education & Events to join our dynamic New York team. Reporting to the Senior Sales Director, this role plays a pivotal role in enhancing the client experience, empowering our field teams, and driving measurable business results.

Responsibilities

• Design and implement an annual education strategy aligned with Americas Sales & Marketing objectives and global brand priorities.

• Develop and manage diverse training content, including videos, digital learning tools, printed materials, and live training guides.

• Host digital training events in collaboration with internal and external teams to support retailer initiatives and enhance client engagement.

• Partner with Creative to produce compelling education and event toolkits that support core strategies and new product launches.

• Collaborate with Global Education to maintain consistent storytelling and alignment across markets.

• Own the in-store event calendar, activations, and materials for all Sephora FSC and store-generated events.

• Curate retailer-specific events that align with brand and consumer priorities, driving sales and delivering strong ROI.

• Develop and execute "event-in-a-box" programs to support training initiatives across the Americas.

• Collect and analyze event data to optimize future initiatives and share post-event recaps with leadership, highlighting wins, opportunities, and ROI.

• Maintain seasonal Master Event Listings and share best practices with field teams.

• Forecast and coordinate logistics for retailer gratis programs and event needs.

• Lead and mentor a high-performing Field Sales team, setting clear performance goals and providing ongoing coaching.

• Recruit, train, and develop best-in-class talent.

• Foster a collaborative team environment that encourages open communication and feedback, recognizing achievements to boost morale.

• Provide constructive feedback and conduct monthly performance reviews to drive continuous improvement.

• Champion cross-functional collaboration to ensure seamless execution of global education and event strategies.

• Partner with Brand Marketing to support launch events with tailored education programs.

• Monitor sales reports and metrics, providing regular updates to the Field Sales team during weekly touch bases and calls.

• Use data-driven insights to adjust strategies as needed.

• Conduct weekly team meetings to review sell-through success, stock opportunities, and performance.

• Host quarterly meetings with Account Executives and freelance teams.

• Manage weekly Education Sales Visits (ESV), reporting BA training and average dollars generated.

• Conduct monthly and seasonal market visits to provide strategy and analysis.

• Work with Account Management and Demand Planning teams to manage inventory needs for ACs/AEs, ensuring proper allocations prior to shipping.

• Manage weekly Field Sales & Education email publications, championing the team, sharing key learnings and opportunities, OOS challenges, competitor insight, etc.

• Maintain bi-monthly competitive information and bi-weekly reports.

• Ensure all new hires receive comprehensive onboarding and training, including detailed schedules and follow-up support.

• Manage end-to-end Education and Field Sales budgets including but not limited to: events budgets, TOAs, samples, toolkits, retailer/field gratis, T&E, and Freelance spend.

• Manage business planners directly with AEs; revise as necessary.

• Upload all FSC events and future events communicating deadlines to ACs/AEs.

• Track and manage event entries weekly; share updates with the regional and global teams at month-end or during monthly markets call.

• Ensure the position requires up to 70% domestic travel and may include some international travel.

• Must possess a valid state driver's license, good driving record and required auto insurance policy.

• Strong leadership and interpersonal skills—dynamic, collaborative, and influential.

• Highly organized with excellent time management, prioritization, and analytical abilities.

• Creative and entrepreneurial mindset with a passion for beauty and innovation.

• Outstanding written and verbal communication skills.

• Proficient in Microsoft Office Suite with professional email etiquette.

• Advanced user of Excel and PowerPoint.

• Comfortable working in a fast-paced, entrepreneurial environment.

• Available for occasional evening and weekend events (comp days provided).

Qualifications

• 5+ years Director level of experience in beauty education and events, ideally within the fragrance category.
• Experience in prestige beauty, SEPHORA experience preferred.
• Proven success in developing and executing training and event programs with key retailers.
• Based in the NYC area and able to commute to the office 4 days per week (Mon - Thus).
• Willing and able to travel throughout the Americas as needed; valid passport required.
• This position requires up to 70% percent domestic travel and may include some international travel.
• Must possess a valid state driver's license, good driving record and required auto insurance policy.
• Strong leadership and interpersonal skills—dynamic, collaborative, and influential.
• Highly organized with excellent time management, prioritization, and analytical abilities.
• Creative and entrepreneurial mindset with a passion for beauty and innovation.
• Outstanding written and verbal communication skills.
• Proficient in Microsoft Office Suite with professional email etiquette.
• Advanced user of Excel and PowerPoint.
• Comfortable working in a fast-paced, entrepreneurial environment.
• Available for occasional evening and weekend events (comp days provided).

Skills

• Strategic thinking.
• Relationship building.
• Innovation.

Benefits

• Premium Medical/Dental/Vision coverage.
• Employee discounts on all Kayali products.
• Quarterly product gifting.