Director of Events

Position Summary

The Director of Event Marketing will own the strategy, execution, and performance of ACA Group’s global event portfolio, positioning events as a core driver of pipeline growth, client engagement, and brand visibility. Reporting to the CMO, this role is designed for a high-performing marketing leader ready to step into a broader, more strategic position with full ownership of the function.

Key Responsibilities

• Strategy and Ownership

  • Define and evolve ACA’s global event marketing strategy, aligning programs to business priorities and growth objectives
  • Establish events as a measurable demand generation channel, with clear accountability for pipeline contribution and ROI
  • Partner with the CMO and cross-functional leaders to shape annual planning, prioritize investments, and optimize the event portfolio
  • Identify opportunities to innovate, scale, and elevate the impact of events across the business

• Program Leadership

  • Lead the planning and execution of ACA’s flagship conference, executive experiences, and industry events
  • Operate as a hands-on leader, comfortable owning both strategy and key aspects of execution
  • Ensure all programs deliver high-quality, differentiated experiences aligned to brand and business goals

• Operational Leadership

  • Oversee end-to-end event delivery across all programs, ensuring excellence from planning through on-site execution
  • Own budget management, vendor strategy, and external partnerships to deliver programs efficiently and at a high standard
  • Drive cross-functional alignment across Sales, Marketing, and other stakeholders to ensure events support broader business objectives
  • Build and refine scalable processes, playbooks, and frameworks to support a growing events function
  • Own and optimize the event technology ecosystem, including Cvent, ON24, Salesforce, and related marketing platforms, ensuring seamless registration, attendee engagement, lead flow, reporting, and post-event follow-up

• Cross-Functional Collaboration & Visibility

  • Act as a strategic partner to Sales, Marketing, and Product teams on audience strategy, messaging, and event objectives
  • Present event strategy, plans, and performance insights to senior leadership
  • Support executive stakeholders in maximizing their presence and impact at key events

• Budget and Performance Management

  • Own the event marketing budget and investment strategy
  • Define success metrics and track performance across programs
  • Deliver post-event reporting, insights, and recommendations to continuously improve outcomes

• Team Leadership and Growth

  • Lead and develop a small, high-impact team while contributing directly to execution
  • Foster a collaborative, high-performance environment with a focus on accountability and continuous improvement
  • Play a key role in shaping and scaling the events function over time

Qualifications

• Experience

  • 7-10+ years of experience in B2B event marketing, including ownership of large-scale programs (conferences, executive events, trade shows), ideally within financial services, professional services, legal, or other regulated industries
  • Proven ability to lead end-to-end event strategy and execution, with a strong understanding of how events drive pipeline and engagement

• Technology

  • Required experience with Cvent, Salesforce, and ON24; HubSpot experience preferred
  • Strong working knowledge of event technology ecosystems, including event platforms, CRM and marketing automation systems, webinar/virtual event tools, reporting and attribution analytics, and budget/project management tools

• Experience

  • Experience operating in a fast-paced, lean environment with a willingness to be hands-on

• Skills

  • Strong stakeholder management and cross-functional collaboration skills
  • Prior people management experience or readiness to step into a leadership role
  • Willingness to travel occasionally for events and conferences
  • Excellent organizational, communication, and problem-solving skills

About ACA

ACA Group is the leading governance, risk, and compliance (GRC) advisor in financial services. We empower our clients to reimagine GRC and protect and grow their business. Our innovative approach integrates consulting, managed services, and our ComplianceAlpha® technology platform with the specialized expertise of former regulators and practitioners and our deep understanding of the global regulatory landscape.

What working at ACA offers:

• Competitive compensation package

  • Medical and dental coverage
  • 401(k) plans
  • Wide range of paid time off options
  • A flexible work environment

• Unique benefits

  • Student Debt Forgiveness
  • Pet Insurance

Salary Range

$155K-$165K plus bonus