Director of Enrollment, Alpha - $250,000/year USD

About the Role

Alpha is a K-12 private school where students complete core academics in two hours a day, learn faster than national benchmarks, and spend afternoons on real skills. This is a sales role with a mandate for selectivity: you generate your own demand through preschool and feeder-school relationships, community partnerships, local events, and referrals from families you have already earned. You also tell a family "no" when the model is wrong for their child, in a market where saying "no" to a well-connected parent carries consequences.

What You Will Be Doing

• Generate your own qualified family demand through preschool and feeder-school relationships, community partnerships, referrals, and local events.
• Own every stage yourself: first inquiry, needs-assessment conversation, campus tour, student shadow day, enrollment decision, and onboarding.
• Lead tours, open houses, and information sessions where you defend an AI-powered learning model to analytical, skeptical parents.
• Hold 7 or more active family relationships at different stages, each with a tracked status and next action in HubSpot and our SIS.
• Report weekly on pipeline health and conversion quality, and rewrite the local admissions playbook, FAQs, and SOPs as you learn what works in your market.

What You Won’t Be Doing

• Sorting a waitlist. There is no inherited demand here.
• Routing decisions through an admissions committee or layered approvals.
• Working a script or a quota-first call list.
• Handing a family off between four coordinators, an events team, and a front desk.
• Managing a large team or spending your week in internal meetings.

Key Responsibilities

Grow enrollment at one Bay Area campus with families who will thrive in the Alpha model.

Basic Requirements

• 3+ years in premium client-facing roles where an individual or family was the buyer at $25K+ per client or $2K+ per month. You can name the employer and price point; business-to-business or enterprise sales alone do not qualify.
• Personal ownership of an end-to-end client, admissions, or enrollment journey: application, needs assessment, offer, decision, and onboarding. What you did, not what your team did.
• A measurable growth or customer-acquisition number you owned, including how you generated leads and built local partnerships to hit it.
• 7 or more concurrent client or family relationships at different stages, tracked in a named CRM or database.
• A concrete example of recommending against your own product because it was not the right fit.
• Hands-on use of AI tools in a client-facing workflow, such as meeting preparation, personalized outreach, conversation summaries, or follow-up.
• Experience personally leading in-person tours, presentations, meetings, or hosted experiences for high-net-worth clients, senior executives, or similarly demanding audiences.
• Strong written and verbal communication with executive presence: you can uncover needs, explain complex concepts simply, handle objections, and lead high-stakes decision conversations.
• Experience managing thoughtful, multi-touch client relationships over several weeks, including staying engaged with prospects who do not immediately commit.
• You live in or will relocate within 60 days to Palo Alto, CA, or San Rafael, CA (Marin County). This role is fully on-site, not hybrid.
• Authorized to work in the United States without visa sponsorship.

Nice-to-have Requirements

• An existing network among Peninsula or Marin families, with relationships at local private preschools or feeder schools.
• Admissions or enrollment experience at a selective independent K-12 school, or a program with more applicants than seats.
• Background in luxury hospitality, private client services, concierge medicine, private wealth, membership clubs, or high-end residential real estate.

Pay

$250,000 USD/year, paid weekly.