Director of Enrollment, Alpha - $250,000/year USD

About the role

This role is part of Alpha, a school model integrating rigorous academics, technology-enabled learning, and elevated expectations. The objective is to enroll the right families to ensure alignment with the model's effectiveness.

Responsibilities

• Manage the complete enrollment experience for prospective families, from initial contact to onboarding.
• Facilitate needs-assessment discussions to evaluate fit prior to proposing solutions or next steps.
• Oversee 20+ concurrent family relationships across various stages of enrollment, maintaining clear tracking of status and follow-up actions.
• Conduct campus tours, shadow experiences, and decision-oriented conversations that transparently convey outcomes, expectations, and ideal candidate profiles.
• Keep CRM and enrollment data (HubSpot and SIS) current and accurate to enable forecasting, prioritization, and service excellence.

Requirements

• 3+ years providing premium, individualized service in settings where service quality directly influences brand reputation (education, luxury hospitality, executive support, premium membership, or owner-operated services).
• Proven ownership of a complete client, admissions, or enrollment process from initial contact through onboarding.
• Experience managing 20+ concurrent client, guest, or family relationships at varying stages, supported by a clear tracking and prioritization system.
• Capacity to supply specific examples of consultative decision-making, including instances where you recommended against your product or service due to poor fit.
• Professional written communication experience with senior executives, high-net-worth individuals, or sophisticated clients.
• Willingness to reside in or relocate within 60 days to one of the following markets: San Rafael, CA; or Palo Alto, CA.
• Authorized to work in the United States without visa sponsorship.

Nice-to-have Requirements

• Experience in selective private school admissions or competitive program enrollment.
• Background in luxury hospitality, VIP guest services, or executive-level support roles.
• Experience developing or refining enrollment processes, SOPs, or service standards.
• Comfort leveraging data and CRM insights to enhance conversion quality, not merely speed.

About Alpha

Alpha reimagines the school day around faster learning, stronger mentorship, and more time for students to build real-world skills. Roles with real student impact: Alpha hires teachers (guides), operators, admissions experts, school & curriculum leaders, and remote team members. Education work that pays like it matters: Alpha offers six-figure roles for people ready to help build a radically better school experience. A culture built for builders: Alpha is fast-moving, ambitious, and student focused. It’s for people who want to improve the system, not maintain it.