Director of E-Commerce & Digital

Who We Are

Gabriella White is home to our family of brands - Gabby, Summer Classics, and Wendy Jane. We are growing in all areas of the business and are proud to be family-owned and operated since 1987. Together, we furnish life's best moments, from the every day to the exceptional. We are united by our vision as well as our collective spirit and our culture is shaped by our core values: Dedication – Enthusiasm – Synergy – Integrity – Goal-Oriented – Nimble, or simply put DESIGN.

What We Offer

• Competitive health, dental, and vision plans
• Employer-paid short- and long-term disability
• 401(k) plan with company match after 12 months
• Employee Assistance Program and Chaplain Services to support mental and emotional well-being
• Paid sick leave, vacation, holidays, and parental time
• Generous employee product purchase discount

What You Do

• Lead and execute e-commerce strategy across DTC and third-party channels to drive revenue and profitability.
• Own and manage website performance, including content, navigation, user experience, and conversion optimization in conjunction with the web development team.
• Drive SEO and digital content strategies to increase visibility, engagement, and traffic.
• Manage marketplace performance, including assortment, advertising, and promotions.
• Develop audience segmentation and personalization strategies to improve targeting effectiveness.
• Monitor inventory productivity, assortment mix, and lifecycle performance across digital channels.
• Establish performance reporting and translate data into actionable business insights.
• Partner cross-functionally with Marketing, IT, Merchandising, and Operations to enhance digital performance.
• Identify and implement tools, automation, and best practices to scale e-commerce operations.

How Success Is Measured

• E-Commerce sales growth and overall profitability.
• Conversion rate and website engagement metrics.
• Customer acquisition cost (CAC) and return on investment (ROI).
• Inventory productivity and reduction of excess inventory.
• SEO performance and organic traffic growth.
• Accuracy and completeness of digital product content ("Perfect SKU").
• Marketplace channel performance and advertising ROI.