Director of Digital Content Strategy

About the role

The Problem As Flock scales its brand presence across public sector and commercial markets, establishing a cohesive social media strategy and digital storytelling engine is essential to shaping public perception. Expanding our multi-platform digital footprint requires creative and analytical leadership to build audience engagement, amplify product storytelling, and communicate our impact.

Responsibilities

• Arcitect, launch, and execute a multi-platform social media strategy across LinkedIn, X, Instagram, YouTube, and emerging channels.
• Define and maintain Flock's social brand voice, creating content that builds awareness, trust, and engagement across public sector and commercial audiences.
• Oversee daily channel operations, including publishing schedules, content calendars, real-time brand engagement, and crisis communication nuances.
• Partner cross-functionally with Brand, Creative, Content, Communications, and Product Marketing teams to amplify major campaigns and product launches.
• Establish social analytics dashboards, track key performance indicators, and scale a dedicated social media team as the function grows.

Requirements

Extensive experience building, executing, and scaling social media strategy within high-growth technology, civic-tech, or mission-driven organizations.

Demonstrated track record of expanding social channel audiences and driving engagement across LinkedIn, X, Instagram, and YouTube.

Practical capability to balance creative campaign development with quantitative analytics, social listening, and performance measurement tools.

Strong cross-functional collaboration skills with experience advising executives, sales teams, and marketing leaders on digital brand strategy.

Proven ability to navigate sensitive conversations and online communication with professional judgment and nuance.

Qualifications

• Experience in high-growth technology, civic-tech, or mission-driven organizations.
• Track record of expanding social channel audiences and driving engagement across LinkedIn, X, Instagram, and YouTube.
• Ability to balance creative campaign development with quantitative analytics, social listening, and performance measurement tools.
• Strong cross-functional collaboration skills with experience advising executives, sales teams, and marketing leaders on digital brand strategy.
• Ability to navigate sensitive conversations and online communication with professional judgment and nuance.

Skills

• Strategic thinking and execution.
• Content creation and management.
• Analytics and data-driven decision making.
• Collaboration and partnership building.
• Social media platform management.
• Crisis communication and management.

Benefits

Compensation In this role, you'll receive a starting salary between $200,000 and $250,000 as well as Flock Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators. Your recruiter will discuss this in depth with you during our first chat.

Pay

Compensation In this role, you'll receive a starting salary between $200,000 and $250,000 as well as Flock Stock Options. Base salary is determined by job-related experience, education, training, and market indicators. The range in this posting covers base salary only and doesn't include equity, sales bonus plans where applicable, or benefits. The range may be adjusted over time, and this posting may span more than one career level.

Schedule

Compensation In this role, you'll receive a starting salary between $200,000 and $250,000 as well as Flock Stock Options. Base salary is determined by job-related experience, education, training, and market indicators. The range in this posting covers base salary only and doesn't include equity, sales bonus plans where applicable, or benefits. The range may be adjusted over time, and this posting may span more than one career level.