Director of Development, CASA of Monterey County (Salinas)

Primary Responsibilities

• Inform and train staff and board members on CASA’s case for support
• Develop, implement, and manage a 12–18 month plan for fund development with diverse streams of income
• Research, identify, develop, and submit applications for public and private grant opportunities, and prepare timely reports
• Create direct mail and related fundraising appeals with mission-focused themes and materials
• Develop standards and metrics to measure effectiveness and establish benchmarks for success
• Grow the major gifts program, including identification, cultivation, solicitation, closure, and stewardship of existing and new donors, with a focus on gifts of $25,000 and above
• Manage corporate and foundation relationships, facilitate sponsorship outreach and proposals for events and programs
• Expand diverse giving options, including recurring giving, planned giving, vehicle donations, and employee match programs
• Aid in the processing of donations to ensure timely and accurate donor acknowledgment and stewardship
• Meet consistently with prospective and active donors to build strong relationships and maintain effective communication
• Serve as project manager for signature fundraising and donor stewardship events, including planning, facilitating committees, and overseeing post-event analysis
• Utilize fundraising database and tracking systems to provide financial analyses
• Support annual budget preparation
• Provide staff support to the Board Development and Marketing/Outreach Committees
• Represent CASA of Monterey County at conferences, functions, and speaking engagements throughout the service area, presenting a professional image and promoting CASA’s value to constituents

Marketing and Communications

• Oversee marketing and communications activities to ensure consistent, mission-driven messaging across print, digital, broadcast, and social media platforms
• Coordinate with the Social Media Manager to plan and execute content strategies that support fundraising, volunteer recruitment, and community engagement goals
• Oversee the creation and preparation of all marketing and fundraising materials, including the annual impact report, newsletters, end-of-year appeals, et al.
• Use a metrics-driven approach to monitor and evaluate the effectiveness of marketing and outreach efforts, adjusting imagery and messaging in response to trends and data
• Maintain strong media relationships and assist with press outreach and public relations as needed

Organizational Leadership

• Work collaboratively with staff, board members, and volunteers to align fundraising and marketing efforts with organizational goals
• Participate in strategic planning and contribute to the development of annual goals/objectives related to philanthropy and the organization
• Absorb ethical fundraising standards
• Be results and people-oriented, excellent at follow through with a strong work ethic and superb attention to detail
• Take initiative in promoting new and innovative strategies and opportunities
• Undertake special assignments on behalf of CASA of Monterey County as assigned