Director of Developer Marketing

About the Role

In this high-impact role, you will shape and implement strategies that elevate Arm’s developer brand and amplify developer narratives. This is an excellent opportunity for a leader who understands the unique needs of developers and knows how to craft compelling narratives, key messages, and content.

Responsibilities

• Develop and drive developer awareness strategy: Lead the creation and execution of comprehensive developer awareness strategies that align with company goals.
• Define developer audience: Collaborate with cross-functional teams to define key developer personas, segment the audience, and understand their problems, preferences, and motivations.
• Build and evolve developer narratives: Create a messaging framework driving key themes and narratives that highlight the value of Arm’s products, tools, and software in solving real-world developer challenges.
• Develop a team of technical marketers: Manage a team of technical marketing managers and evangelists passionate about driving narratives and producing content for Arm developers.
• Assist with campaign strategy: Partner with campaigns teams to develop educational, thought leadership, and product-specific content (e.g., blogs, videos, tutorials) that resonates with developers and scales across channels.
• Product launch support: Collaborate with product teams to ensure successful product and feature launches, highlighting technical innovations in ways that matter to developers.
• Measure and optimize: Establish key performance indicators to measure the effectiveness of developer marketing initiatives, adjusting strategies based on data-driven insights.

Requirements

• 8+ years of proven experience in developer marketing or related technical marketing roles.
• Hands-on development or engineering experience in cloud, mobile, or AI. Know basic coding, understand architecture, and can conceptualize developer solutions.
• Deep understanding of developer personas and communities, with a talent for building authentic relationships.
• Excellent storytelling and content development skills, with experience crafting narratives that resonate with technical audiences.
• Familiarity with a breadth of developer tools, frameworks, and platforms.

Nice to Have

• Ability to establish relationships across the organization and cultivate influence.
• Ability to manage multiple priorities and work successfully in a fast-paced, dynamic environment.
• Commitment to improvement and an open mind.

What We Offer

You have an opportunity to build the Arm developer brand from the ground up and have a direct impact on the solutions, tools, and messaging Arm delivers to this audience.