Director of CTV Retail Media

Key Responsibilities

• Serve as the primary lead for retail media initiatives, working cross-functionally with Retail Ads, LG Ads, DxP, LGEUS Marketing, NAC&S, and HQ teams.
• Manage and align multiple workstreams, including campaign operations, marketing strategy, execution, and post-campaign performance measurement.
• Oversee the integration and utilization of diverse ad inventory sources and data streams to ensure accurate targeting, execution, and reporting.
• Develop and implement retail media strategies that align with broader marketing and business objectives.
• Support and incorporate in-store marketing initiatives into broader media strategies where applicable.
• Build scalable frameworks that can be extended to additional non-traditional retail partners.
• Analyze campaign performance and generate actionable insights to continuously improve ROI and effectiveness.
• Act as a senior strategic advisor, bringing a director-level perspective to complex retail media challenges and opportunities.

Qualifications

• 8–12+ years of experience in retail media, digital advertising, or related fields, with demonstrated leadership at the director level.
• Proven experience working with major retail partners, preferably national or similar large-scale retailers.
• Strong understanding of retail media networks, ad operations, data integration, and performance measurement.
• Experience managing cross-functional teams and collaborating with both internal stakeholders and external partners.
• Ability to navigate complex organizational structures and drive alignment across multiple teams.
• Strong analytical, strategic thinking, and communication skills.
• Experience with CTV plus in-store marketing activities integration is a plus.