Director of CTV Retail Media

Sales

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.

About the role

Serve as the primary lead for retail media initiatives, working cross-functionally with Retail Ads, LG Ads, DxP, LGEUS Marketing, NAC&S, and HQ teams.

Responsibilities

• Manage and align multiple workstreams, including campaign operations, marketing strategy, execution, and post-campaign performance measurement.
• Oversee the integration and utilization of diverse ad inventory sources and data streams to ensure accurate targeting, execution, and reporting.
• Develop and implement retail media strategies that align with broader marketing and business objectives.
• Support and incorporate in-store marketing initiatives into broader media strategies where applicable.
• Build scalable frameworks that can be extended to additional non-traditional retail partners.
• Analyze campaign performance and generate actionable insights to continuously improve ROI and effectiveness.
• Act as a senior strategic advisor, bringing a director-level perspective to complex retail media challenges and opportunities.

Requirements

• 8–12+ years of experience in retail media, digital advertising, or related fields, with demonstrated leadership at the director level.
• Proven experience working with major retail partners, preferably national or similar large-scale retailers.
• Strong understanding of retail media networks, ad operations, data integration, and performance measurement.
• Experience managing cross-functional teams and collaborating with both internal stakeholders and external partners.
• Ability to navigate complex organizational structures and drive alignment across multiple teams.
• Strong analytical, strategic thinking, and communication skills.
• Experience with CTV plus in-store marketing activities integration is a plus.

Qualifications

• Master’s degree in Business Administration, Marketing, Communications, or a related field.
• Proven success in leading and managing retail media campaigns.
• Experience in developing and executing comprehensive marketing strategies.
• Strong knowledge of retail media platforms and tools.
• Excellent interpersonal and communication skills.

Skills

• Strategic thinking and problem-solving skills.
• Excellent project management and organizational skills.
• Ability to work effectively in a fast-paced, dynamic environment.
• Strong negotiation and collaboration skills.

Benefits

Full-Time Employees:

• No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
• Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
• Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
• Performance based Short-Term Incentives (varies by role).
• Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
• Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
• Group Rate Life and Disability Insurance.

Temporary/Contractors:

• Eligible for the relevant benefit programs offered through our partner agencies.

Pay

Salary range: $100,000 - $150,000 annually.

Schedule

Full-time position.