Director of Corporate Brand & Communications

About the Role

The Director of Corporate Brand & Communications is a senior leader reporting to the Chief Corporate Affairs Officer. This position is responsible for shaping, protecting, and advancing the organization’s corporate brand, reputation, and enterprise narrative. The role leads the development and execution of corporate brand strategy, internal and external communications, executive communications, media relations, and reputation management.

Responsibilities

• Lead the development, implementation, and ongoing evolution of the organization's corporate brand strategy, positioning, purpose, and identity.
• Collaborate with the leadership team to articulate the enterprise corporate narrative, key messages, and reputation.
• Establish corporate brand standards, governance processes, and guidelines, ensuring consistent expression of the brand across functions, locations, and stakeholder groups.
• Partner with Marketing to maintain clear alignment between the corporate brand and product/customer brands while establishing appropriate ownership and decision rights.
• Monitor external perceptions, media coverage, stakeholder sentiment, and issues that could affect the organization.
• Collaborate with leadership to develop and execute an integrated enterprise communications platform aligned with the organization’s strategy.
• Oversee corporate announcements, press releases, organizational communications, leadership messages, presentations, talking points, FAQs, and other internal and external communications.
• Serve as a strategic communications advisor to the CCAO, CEO, and senior leadership team.
• Lead or oversee the organization's corporate media relations strategy and develop proactive media strategies that advance the organization's corporate narrative and reputation.
• Partner with Human Resources, Culture/Employee Engagement, and senior leadership to strengthen employee understanding of the organization's strategy, purpose, values, priorities, and culture.
• Work with key function leads to develop crisis communications protocols, response plans, stakeholder messaging, and executive communications.
• Oversee enterprise-level content across corporate websites, social channels, presentations, reports, videos, publications, and leadership platforms.
• Establish KPIs for corporate brand, communications, media relations, employee engagement, executive visibility, and reputation.

Qualifications

• Bachelor’s degree in communications, public relations, journalism, marketing, business, or a related field; advanced degree preferred.
• 10+ years of experience in corporate communications, corporate brand, public relations, reputation management, or related disciplines.
• Significant experience leading corporate brand and/or enterprise communications programs.
• Experience working with C-suite executives and senior business leaders.
• Demonstrated experience managing complex communications issues and multiple stakeholder audiences.
• Experience leading teams and managing agencies or external partners.
• Corporate, agency, or similarly complex organizational experience preferred.
• Food and beverage industry experience a plus.

Work Environment

Employees must be able to work in a dynamic manufacturing environment that may include exposure to odors, dust, moderate noise levels, and fluctuations in temperature and ventilation. Appropriate personal protective equipment (PPE) must be worn at all times, which may include safety glasses, steel-toed shoes, gloves, hairnets, uniforms, and face shields, as required by specific job duties and safety protocols. Ability to work in elevated positions, at up to 50 feet, and in limited or cramped spaces, while following all established safety protocols.

Pay

The salary range for this role is $155,000 - $175,000 annually. Individual pay within this range is determined by work location, job-related skills, experience, and relevant education or training.

Benefits

• Choice of health care plan (medical, vision, and dental insurance)
• Quarterly incentive bonus
• Paid time off
• Parental leave
• Bereavement leave
• 401(K) for all eligible employees