Director of Community Relations - Outside Sales

About the role

The Director of Community Relations plays a pivotal role in the success of our business by establishing and maintaining contacts that will develop into sales leads. This role involves a strong presence in the community to actively promote the Always Best Care brand, with a focus on establishing relationships with local healthcare providers (hospitals, skilled nursing facilities, doctors’ offices, medical clinics) and local businesses (financial planners, chamber of commerce, networking meetings). The Director also supports families through Community Placement Services to assist with their transition. It is primarily a field position.

Ideal candidate profile

The ideal candidate will be professional, well-spoken, and at ease presenting to both professional and community audiences. Daily activities include face-to-face marketing visits, community-based demonstrations, and presenting professional in-services.

• Demonstrates excellent selling skills
• Communicates effectively and proactively
• Demonstrates effective organizational skills
• Accepts direction and guidance
• Demonstrates competitive spirit
• Goal and career orientated
• Professional dress and demeanor
• Demonstrates leadership qualities
• Inherently courteous and polite
• Able to treat clients with the highest level of respect and professionalism
• Takes on additional responsibilities and assignments willingly
• Takes pride in Always Best Care and the services and programs ABC represents
• Shows respect to ABC employees and customers

Primary responsibilities

• Call on local businesses, healthcare facilities, physicians, clinics and eldercare facilities in order to generate sales for both
• Establish and maintain customer relationships and provide the highest quality customer service
• Meet or exceed established sales targets
• Conduct presentations and/or staff in-services to community groups and professional staff
• Participate in health fairs, awareness days, etc.
• Join and attend area networking and chamber groups
• Seek, develop and participate in marketing opportunities in the community
• Establish working rapport with health care professionals in the territory
• Monitor program growth through tracking marketing success
• Provide complete and concise activity reports to management
• Become an expert in Community Placement Services in the designated territory while mastering transition services to the families

Additional responsibilities

• Assist in the development of goals and objectives for Always Best Care
• Assist in assuring continued customer service support by answering customer inquiries as required
• Perform other related duties as assigned

Knowledge and skills requirements

• Demonstrate exceptional interpersonal skills, multi-tasking and problem solving
• Present well to clients and peers
• Demonstrate working knowledge of health care in home and institutional setting
• Comfortable with closing/asking for business
• Excellent telephone communication skills, basic knowledge of office and typing skills, good writing and creative skills, good organizational and problem solving skills
• Proficiency in Microsoft Office and its various applications and possess the willingness to be trained in computer programs that are specific to the Always Best Care environment
• A basic understanding of medical terminology relating to the senior population and rehabilitative care; be willing to obtain certifications that will make the candidate more knowledgeable about Health and Safety programs within the first 6 months of hire
• Requires a valid driver’s license, reliable transportation and insurance
• Group presentation skills