Director of Community Engagement, Alpha - $400,000/year USD
About the role
You will build and sustain the word-of-mouth engine that drives enrollment across an entire region. This involves orchestrating dinners, cultivating parent ambassadors, connecting with municipal leaders, and creating opportunities for students—such as arranging for a CEO to open doors for a 14-year-old's first meaningful project. Your work spans four key settings each week:
- Creating and executing the region's event calendar, from large open houses to intimate, curated dinners
- Identifying and preparing current parents to share their experiences with prospective families
- Cultivating relationships with municipal leaders and corporate executives to secure event venues, support campus launches, and create student opportunities
- Delivering on the Alpha Networks promise by brokering introductions, coordinating masterclasses, arranging internships, integrating alumni, and tracking every interaction
There is no complete manual—you will build the system as you execute it, developing frameworks that become models for other markets. As the region grows, the performance bar rises: doors opened per family must increase even as total enrollment grows. Success is measured by the proportion of growth driven by authentic advocacy, tracked over years rather than quarters.
Responsibilities
- Create and execute the region's event calendar, including open events, curated dinners segmented by city and grade level, and family retreats—multiple per month, all within budget
- Identify and book venues, hosts, and vendors, then personally facilitate each event
- Identify current parents to serve as ambassadors, train them with authentic narratives, and pair them with prospective families and campus tours
- Establish relationships with municipal officials and corporate leaders, translating those into event spaces, support for campus expansion, and opportunities for students
- Connect enrolled families into parent circles and students into mentorships, masterclasses, and professional internships
- Onboard graduating families into the alumni network within 30 days
- Record every event, introduction, and first-touch attribution in the CRM to ensure "doors opened per family" is an accurate, verifiable metric
What You Won’t Be Doing:
- Purchasing growth through paid advertising, media budgets, or impression-based targets
- Controlling the brand narrative or enterprise-wide campaigns (handled by Marketing)
- Managing admissions logistics, conducting tours, or handling enrollment documentation (owned by Admissions and Family Success)
- Overseeing daily campus operations or physical facilities
- Treating raw attendance or headcount as the primary objective
- Delaying action until a complete playbook or support team is in place
Requirements
- 5+ years developing communities or relationship-based programs in K-12 education, membership organizations, or similar network-driven businesses, where growth was driven by referrals, members, alumni, or a client portfolio, with quantifiable results
- Personally planned and executed 20+ events spanning the full spectrum, from intimate curated dinners to open events with 100+ attendees, with budget management responsibility
- Established and sustained relationships with public officials or corporate executives that delivered specific, identifiable value
- Disciplined CRM practitioner; consistently logging relationships, attributions, and activity is standard practice
- Currently resides in, or will relocate to, one of these regions: San Francisco, Los Angeles, San Diego, Denver, Greenwich (CT), Miami, Atlanta, Boston, Oklahoma City, Tulsa, Dorado (PR), Nashville, or Park City (UT)
- Authorized to work in the US without visa sponsorship
Nice-to-have Qualifications
- Led regional growth, community initiatives, or partnerships for a network-based organization (e.g., school network, membership club, franchise system, or civic/faith-based institution)
- Developed and monetized a high-trust relationship portfolio as a client-facing leader in wealth management, consulting, or business development
- Advanced through admissions, advancement, community organizing, or hospitality roles, consistently selected to represent and host on behalf of the institution
- Pre-existing relationships with local government or business leaders in your city
- Deep familiarity with how families evaluate and decide on high-stakes education choices
About Alpha
Alpha reimagines the school day around faster learning, stronger mentorship, and more time for students to build real-world skills. The team hires teachers (guides), operators, admissions experts, school and curriculum leaders, and remote team members for roles with real student impact. Alpha offers six-figure compensation for those ready to help build a radically better school experience, fostering a fast-moving, ambitious, and student-focused culture for builders who want to improve the system.
Schedule
This is a full-time, on-site role requiring evening and weekend availability to engage with high-expectation parents, elected officials, and business founders. Regular local travel is required.
Pay
The compensation for this role is $400,000 USD per year, with weekly payments.
Benefits
This is a W2 employee position with immediate access to benefits. All roles are year-long positions.