Director of Communications & Public Relations

About the role

The Director of Communications & Public Relations will lead WSU Tech’s communications efforts, guiding strategy and execution while supporting the college’s mission of transforming lives through education.

Responsibilities

• Provide leadership for the day-to-day planning and execution of WSU Tech’s communications and public relations efforts.
• Help translate institutional priorities into clear, engaging communication strategies that reach internal and external audiences.
• Lead and mentor a high-performing communications, social media, digital advertising, and events team.
• Develop and execute internal and external communication plans that strengthen WSU Tech’s reputation and support college priorities.
• Support media relations, press conferences, announcements, and public-facing initiatives in partnership with the Executive Director of Public Affairs and Communications.
• Oversee major college events and special projects from planning through execution, ensuring they reflect WSU Tech’s brand, voice, and standards of excellence.
• Support executive communications, campaign messaging, speeches, presentations, talking points, and institutional storytelling.
• Promote stories, support enrollment initiatives, and highlight student, faculty, staff, alumni, and industry success.
• Guide social media, digital engagement, and content strategy to ensure consistent, creative, and audience-focused communication across platforms.
• Drive innovative communication strategies using emerging technologies and AI-enabled tools while maintaining brand excellence, accuracy, and authenticity.
• Ensure communication projects are organized, on deadline, aligned with strategy, and executed with a high level of professionalism.

Requirements

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field (Master's degree preferred).
• Strong leadership experience managing communications, marketing, public relations, or related teams.
• Exceptional writing, editing, and storytelling abilities.
• Experience with media relations, digital marketing, social media strategy, and content development.
• Knowledge of digital advertising, analytics, and audience engagement strategies.
• Experience managing multiple projects in a fast-paced environment while meeting deadlines.
• Familiarity with Canva or similar design platforms.
• The ability to responsibly leverage AI tools to improve communication planning, content development, and workflow efficiency.

Benefits

Learn more about benefits at WSU Tech.