Director of Communications

Key Responsibilities

• Cross-Functional Collaboration & Campaign Support
• Collaborate with the Senior Director of Communications on campaign planning and digital rollout.
• Own end-to-end project management of communications campaigns and major deliverables (e.g., webinars, reports, events), from concept through execution.
• Partner with the Communications Manager to ensure consistency with the style guide and brand standards.
• Support event communications and post-event digital engagement.
• Participate actively in planning meetings, contributing digital insights and recommendations.
• Coordinate with internal stakeholders to ensure digital timelines align with organizational priorities.
• Content Creation & Writing
• Draft clear, compelling digital content across social media, email, and website platforms.
• Translate complex policy and research content into accessible, audience-centered messaging.
• Collaborate with freelance creatives and vendors to develop engaging, platform appropriate assets, including report design, videos, infographics, and other visual storytelling tools.
• Edit and format content to ensure accessibility, clarity, and narrative consistency.
• Proactively seek, synthesize, and integrate feedback from internal stakeholders to ensure accuracy, clarity, and alignment across all digital channels.
• Social Media
• Own strategy and execution of SCORE’s social media presence across platforms.
• Manage social media planning, publishing, and performance tracking aligned with SCORE’s overall editorial calendar and campaign priorities.
• Use performance data to inform decisions on content approach and channel strategy.
• Support execution of paid or boosted content campaigns, as applicable.
• Email Marketing
• Draft, edit, and send email campaigns, including newsletters, report launches, event invitations, advocacy updates, and stakeholder communications.
• Write compelling subject lines and audience-centered copy designed to drive engagement and action.
• Collaborate with the Director of Outreach to manage audience segmentation and ensure the right stakeholders receive the right messages at the right time.
• Manage scheduling and deployment of email campaigns.
• Website Content Strategy
• Draft website content, including landing pages for reports, policy memos, events, and major initiatives.
• Collaborate with the Communications Manager to ensure website content remains timely, accurate, and aligned with organizational priorities.
• Performance Analytics & Optimization
• Develop and maintain digital KPI dashboards for social, email, and website performance.
• Track engagement, growth, conversion, and campaign metrics.
• Conduct A/B testing and digital experimentation to improve performance.
• Translate analytics into clear insights and optimization recommendations.
• Identify and implement process improvements that increase digital reach and efficiency.
• Stay abreast of digital trends, platform changes, and evolving best practices.

Ideal Candidate Requirements

• Writing & Messaging Excellence
• Demonstrated experience drafting high-quality digital content across platforms, including social media, email campaigns, and website copy.
• Strong ability to translate complex policy, research, and technical content into clear, engaging, audience-specific messaging.
• Proven ability to write compelling subject lines, calls to action, and platform-specific copy that drives engagement.
• Exceptional attention to detail, grammar, tone, and style.
• Experience seeking, synthesizing, and incorporating feedback from stakeholders to help refine content.
• Mission Alignment
• A passion for improving student outcomes in Tennessee.
• Experience working in education, policy, or advocacy environments strongly preferred.
• Comfortable operating in a nonpartisan environment.
• Digital Fluency
• At least five years of relevant experience in digital communications, marketing, or related fields.
• Experience drafting and deploying email campaigns using marketing platforms.
• Familiarity with short-form video and visual content development is a plus, with an understanding of how these tools can be used and a willingness to collaborate with and manage vendors to bring that vision to life.
• Analytical & Performance Oriented
• Strong ability to analyze performance data and translate insights into actionable recommendations.
• Experience conducting digital testing and experimentation to improve engagement and reach.
• Comfortable using analytics tools to inform content and channel decisions.
• Ownership & Execution
• Demonstrated ability to manage projects independently from concept to execution, including timelines, deliverables, and stakeholder coordination.
• Strong prioritization skills in a fast-paced, high-expectation environment.
• High level of organization and follow-through.
• Ability to anticipate needs, problem-solve, and adjust plans to ensure successful delivery.
• Provide clear, actionable feedback and guidance to consultants and freelancers to improve performance and strengthen outcomes.

Compensation & Benefits

• SCORE offers a competitive salary commensurate with experience.
• BENEFITS:
• Medical insurance: including access to a high-quality network with SCORE paying the full medical premiums for employee-only plans and 80% or more of premiums for plans including eligible dependents.
• Vision and dental insurance: including access to a high-quality network with SCORE paying 50% of premiums for employee-only plans and plans including eligible dependents.
• Employer-paid disability, life insurance, and EAP benefits.
• Access to Flexible Spending Accounts (FSA) for medical and childcare expenses and Health Savings Accounts (HSA).
• Immediate eligibility for participation in a 401(k) program with employer match.
• Paid parental leave time, including paternity, maternity, and adoption leave.
• Paid time off: o Fifteen days per year for years one through four; 20 days after five years o Holiday office closures o Six paid sick days per year o Teamwide mental health day closures o Paid floating holidays (three per calendar year, prorated for new hires depending on start date)
• Free on-site parking.
• Free on-site gym.

About SCORE

The State Collaborative on Reforming Education (SCORE) is an independent, nonprofit, and nonpartisan advocacy and research organization working to catalyze transformative change in Tennessee education so all students can succeed. SCORE advances student-centered policies and practices, supports and equips effective leaders, and pilots innovative programs that expand opportunity and improve outcomes from kindergarten through career. SCORE was founded in 2009 by Sen. Bill Frist, M.D., former U.S. Senate Majority Leader. SCORE has three goals that guide the organization’s work:

• All students receive an excellent public K-12 education.
• All students earn a credential or postsecondary degree of value that prepares them for a career enabling economic independence.
• Economically disadvantaged students, students of color, and rural students see improved success across all goals relative to their peers.

SCORE is based in downtown Nashville. This role is eligible for hybrid work with the expectation of at least 20 hours across three days per week in the office and the balance of the time at their choosing, unless otherwise notified by their manager.

For more information, visit www.tnscore.org.