Director of Communications
State of South Carolina · Greenwood County, SC · 1 wk ago
MarketingFull-time
Job Responsibilities
- Serve as the primary liaison to media outlets
- Oversight of internal communications and marketing content development
- Build and maintain relationships with journalists
- Identify newsworthy stories
- Develop compelling messaging
- Execute communication strategies that strengthen Lander University's reputation
- Earned media
- Executive and campus communications
- Website and newsletter content
- Email campaigns
- Making marketing materials that support institutional goals
Minimum And Additional Requirements
- Bachelor's degree in communications, public relations, journalism, marketing, English or a related field
- Minimum of five years of progressively responsible experience in public relations, communications, media relations, journalism, marketing communications, or strategic communications
- Demonstrated success developing communication strategies and content for diverse audiences across multiple channels
- Exceptional writing, editing and storytelling skills across digital, print and web platforms
- Experience managing multiple projects, priorities and deadlines in a fast-paced environment
- Strong customer service skills and a commitment to ethical communication practices
- Valid driver's license and safe driving history are required
Additional Comments
- Extensive knowledge of public relations, media relations, marketing communications and strategic communications principles
- Strong understanding of news media operations, content strategy, and audience engagement across digital and print channels
- Ability to build and maintain strong relationships with journalists, university leadership and campus stakeholders while developing clear, effective messaging for a variety of audiences