Director of Communications
Position Overview
The Director of Communications sets and executes a comprehensive, organization-wide communications strategy that advances Public Counsel’s mission, elevates its profile, and deepens engagement with key audiences. The Director leads Public Counsel’s communications efforts and oversees internal and external communications, media relations, digital strategy, branding, storytelling, and organizational messaging.
Roles & Responsibilities
Develop and lead an integrated, organization-wide communications strategy aligned with Public Counsel’s strategic priorities.
Supervise, mentor, and support the Communications team, fostering a high-performing and collaborative team culture focused on excellence.
Oversee the editorial calendar and ensure coordination across teams and platforms.
Lead crisis communications planning and response, both internally and externally.
Ensure organization-wide compliance with communications, branding, editorial, and messaging standards, and maintain consistent, high-quality communications across all platforms and teams, including by creating and implementing an organization-wide style guide for written communications.
Drive strategies to elevate Public Counsel’s visibility and influence locally, statewide, and nationally, including by overseeing awards, recognitions, and external opportunities that highlight organizational impact.
Oversee our media relations strategy, including press outreach, messaging, and journalist engagement.
Create and implement a visibility plan for the President & CEO and senior leadership to expand thought leadership and external presence, including through speaking engagements and media opportunities.
Manage relationships with external communications vendors, including media relations firms.
Oversee creation and implementation of a digital communications plan that includes clear objectives, content strategy, and voice across website, email, and social media platforms.
Serve as the steward of Public Counsel’s brand, including voice, messaging, and visual identity, by training staff, reviewing materials for consistency and quality, and ensuring compliance with branding and tone across the organization.
Oversee the development of high-quality content and communications materials, including videos, newsletters, and e-blasts that meet branding, accessibility, and organizational standards.
Ensure consistent visibility of program teams, litigation, and advocacy efforts across communications channels.
Develop and oversee systems to identify, amplify, and track our client, staff, and pro bono stories, and share regular media round-ups with Public Counsel’s staff and board members.
Partner closely with the Development team to align communications with fundraising and donor engagement strategies.
Oversee creation and distribution of major organizational materials, including the annual report and key fundraising campaigns.
Lead strategies to grow and engage Public Counsel’s supporter base, evaluate and report on the effectiveness of engagement strategies, and adjust tactics as needed.
Promote strong internal communications practices and support staff capacity for storytelling and media engagement through effective onboarding and training.
Requirements
Bachelor’s degree, with an advanced degree in communications, journalism, public relations, public policy, or a related field preferred.
At least 10 years of progressively responsible professional experience in communications, media relations, public affairs, journalism, or a related field, including substantial leadership and supervisory experience, with experience in a nonprofit, legal services, advocacy, or mission-driven organization preferred.
Demonstrated ability to develop and lead a comprehensive, organization-wide communications strategy that advances organizational priorities, public engagement, and mission impact.
Strong leadership and management skills, including experience supervising and developing staff, fostering accountability, addressing concerns directly and constructively, and building an inclusive and high-performing team culture.
Inspiring, decisive, collaborative, transparent, and flexible leadership style.
Exceptional written and verbal communication skills, including the ability to develop clear, compelling, and values-aligned messaging for diverse audiences and platforms.
Significant experience in media relations, public affairs, and external communications strategy, including cultivating media relationships and managing high-profile or sensitive communications matters.
Demonstrated ability to provide strategic communications counsel to senior leadership and to exercise sound judgment in fast-moving, high-profile, or sensitive situations, including crisis communications.
Excellent judgment and discretion as well as excellent interpersonal skills that gain and sustain respect internally and with external partners.
Strong understanding of digital communications strategy, including website management, email communications, social media, analytics, audience engagement, and multi-platform content development.
Experience overseeing brand stewardship and ensuring consistency in organizational voice, messaging, visual identity, editorial standards, and communications quality across teams and platforms, with strong attention to detail and commitment to accurate, polished, and high-quality work product.
Demonstrated ability to establish, implement, and enforce organizational communications standards, including branding, editorial, messaging, accessibility, and style guidelines.
Ability to work cooperatively across teams, levels, and functions within the organization and to navigate difficult conversations and address conflict effectively.
Demonstrated commitment to racial and economic justice, and advancing diversity, equity, and inclusion in the workplace and in the communities.