Director of Communications

Core Duties and Responsibilities

• Develop and implement comprehensive communication strategies and annual communication plans for the organization’s many audiences to build momentum and awareness.
• Partner closely with senior staff to sustain an organizational branding and internal and external communication strategies.
• Design internal communication templates and toolkits (decks, one-pagers, brochures, flyers, merch, social posts). Keep messaging clear and consistent across the organization, and weave our culture, values, and beliefs into every communication.
• Maintain up-to-date knowledge of relevant societal and philanthropic trends in mental health and healing arts, as well as programs and activities across PWC.

Storytelling, Donor Materials, and Media Relations

• Develop compelling stories that build interest, grow our media presence, monitor coverage, and ensure timely responses.
• Develop multi-media appeals and campaigns that attract support from corporations, individuals, and foundations.
• Collaborate closely with program staff to gather stories, testimonials, and impact data that highlight our impact and effectively communicate our successes.
• Tailor pitch decks and other materials for funders and external stakeholders to cultivate partnerships.
• Support executive communications by preparing talking points, speeches, and presentations for leadership team members.
• Help leadership develop conference presentations, whitepaper advocacy, and thought leadership communications that promote education equity and the role of trauma informed care in youth development.
• Define a social media strategy and manage the organization’s social media presence to grow our donor base and engage stakeholders around our mission.
• Lead and manage the organization’s website, including liaising with departments to ensure it accurately reflects the organization's evolving work.
• In partnership with the Chief Development Officer, develop and execute multi-channel appeals, newsletters, and other fundraising and social media campaigns to amplify organizational storytelling and reach donors.
• Track and report on communications performance, using data to refine strategy and improve reach.
• Career Development
• Support the development team with the planning, logistics, communications, and operation of events throughout the year, including producing an annual Gala, cultivation events, lobby days, and conferences.
• Affirmative Action
• Assist with additional projects, tasks, and campaigns as needed.

Qualifications

• Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or a related field.
• Minimum 5 years of relevant professional experience in communications, public relations, or marketing, ideally in a nonprofit, mission-driven, or agency setting.
• Excellent written and verbal communication skills, with attention to detail and an eye for design.
• Track record planning and supporting events, including galas, benefits, and cultivation events.
• Ability to translate program impact into compelling stories that resonate with donors, media, and the public.
• Skilled in executive communications and brand management, with the judgment to plan for and handle sensitive and crisis situations.
• History of success in managing social media strategy, websites, and digital campaigns.
• Experience analyzing communications metrics (e.g., media mentions, advertising value, editorial reach, social engagement) and audience engagement data to evaluate performance and inform strategy.
• Expertise with communications tools (Salesforce, Campaign Monitor, Adobe Creative Suite, Canva, WordPress) and social listening or media-monitoring platforms (Hootsuite, Cision/PR Wire, Google Analytics, or similar).
• Highly organized self-starter with the ability to manage multiple projects and deadlines.
• Commitment to PWC’s mission and organizational values: Collaboration, Continuous Learning, Going to Solution, Equity & Inclusion, and Passion.