Director of Communications

We need to output HTML fragment with sections: About Us? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). They gave examples but we can use other headings if appropriate? They said use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Likely they expect those headings only. But we need to map content: "About Us" could be "About the role"? Actually "About the role" is typical heading for description of role. The posting includes "About Us" (company mission) and "What We're Looking For", "What You'll Do", "What You'll Bring", "Nice to Have", "What We Offer". We need to decide which sections to include based on content. We should not repeat job title as heading. No Job ID. Remove boilerplate: EEO etc. We need to include sections only when posting has real specific content. So we can have sections: About the role (maybe combine About Us and What We're Looking For?), Responsibilities (What You'll Do), Requirements (What You'll Bring + Nice to Have?), Skills (maybe not separate), Benefits (What We Offer). Pay and Schedule not present, so omit. We need to use

• for any list of duties/requirements/benefits. So we need to turn bullet-like sentences into list items. We must preserve all substantive information; do not invent or summarize away detail. So we need to keep details but can format as list. We need to avoid filler like "commensurate with experience". Not present. We need to output only HTML fragment, no /, no markdown fences. Let's extract content. About Us: "Our company is on a mission to reduce food waste and make high-quality, affordable food accessible to everyone. Through our innovative app-based marketplace, we connect shoppers with discounted perishable items while helping retailers turn would-be waste into revenue and meaningful environmental impact. We’re growing quickly across North America and partnering with retailers of all sizes to expand our reach.If you’re passionate about creating real change for people and the planet, we’d love for you to join us. Your work here will directly contribute to a mission that helps families save money, reduces waste, and builds a more sustainable future." That's substantive. What We're Looking For: "We're looking for a Director of Communications to help shape the brand of Flashfood in the world, by telling stories about our business, our technology, our environmental impact and the shoppers and retail partners who love us.The goal of our Communications function is to raise awareness, drive adoption (for both shoppers and retailers), build trust and loyalty, and increase brand love and affinity.This dynamic leader will be highly strategic in their approach, inherently collaborative with other internal teams, and deeply curious about all the aspects of the business, our industry and the key stakeholders who are most important to its success. This person is a proactive, forward-thinking professional who can see around corners, and knows how to position the brand in the right way, at the right time, with the right people. This role is ideal for someone who:Thrives in a constantly evolving environment (in a good way, we're growing fast!)Thinks strategically across both sides of our marketplace, shopper and retailer, and builds cohesive stories that inform, attract, and create lasting affinity for eachCommunicates brilliantly, whether in writing, in a room, or through visualsTakes ownership and drives ideas all the way through executionBuilds strong relationships inside and outside the company, and knows how to activate them for mutual benefitBalances speed with quality, and short-term wins with long-term thinkingIs driven by solving real business problems with measurable impact" We can treat this as description of role; maybe part of About the role. What You'll Do: list of duties. Let's extract bullet points: - Drive the external narrative and overall perception of Flashfood, using outside storytellers (press, creators/influencers, podcasts, etc.) and partners (NGOs, etc.) as your canvas - Lead Media Relations, Creator Relations, Government Affairs/NGO Outreach, Industry Relations, Internal Comms, and Social Impact for Flashfood - Partner with Marketing to produce campaigns that showcase the brand's impact, and turn our announcements and activity into storytelling opportunities - Partner with teams across the company (e.g. Product) to mine for storytelling opportunities that drive the business forward - Create and execute an executive visibility strategy, platforming our key execs in press, industry events, and beyond - Develop an ongoing slate of consumer PR stories that keep Flashfood topical among our KOLs, and broaden the range of media that covers us - Build a cohesive Creator Relations strategy, partnering with third-party creators and influencers to tell brand stories that bring in new audiences and retain current ones - Build and nurture relationships with press — both traditional media (print, broadcast, .com) and "new media" (podcasts, Substacks, etc.) — to land stories that advance the brand - Lead our relationships with relevant government entities and NGOs, partnering with them to elevate the Flashfood brand and the impact we're having on food waste reduction - Partner with People on our internal comms strategy and approach - Lead the assembly and dissemination of the annual Impact Report - Partner with our PR agency, briefing and guiding them with efficiency and impact What You'll Bring (requirements): - A deep expertise shaping corporate narratives for high-growth companies, ideally within consumer, tech, or marketplace driven industries - At least 8 years experience in a cross section of the following categories: Media Relations, Executive Visibility, Creator Relations, Government Affairs, Internal Comms and Social Impact - Strong earned media experience, with an impressive track record of landing stories in a variety of media outlets - Extensive experience working across earned media, influencer, editorial, and event-driven communications - Strong judgment when it comes to decision making around high-stakes external activity - Strong problem-solving skills and the ability to navigate ambiguity - Proven ability to execute and deliver results in a fast-paced environment - Effective communication and collaboration skills - A high level of ownership and accountability - Comfort working cross-functionally and balancing competing priorities - Data-driven mindset, with the ability to define success, measure performance, and adjust based on impact Nice to Have: - Experience in product communications - Experience working across both the US and Canadian markets - Experience working with or for a two-sided marketplace - Experience leveraging AI tools and strategies to boost performance What We Offer: - Competitive salary, equity, and comprehensive benefits - 100% remote work with flexibility and trust - Mission-driven work that reduces food waste and expands access to affordable food - A fast-growing, collaborative team with big ambitions - Real opportunities for career growth We need to decide sections. Possible sections:

  About the role

  (could combine About Us and What We're Looking For). But we need to avoid duplication. Could put About Us as a paragraph under About the role.

  Responsibilities

  with ul list of What You'll Do.

  Requirements

  with ul list of What You'll Bring (maybe also include Nice to Have as separate? Could be Skills? But they said Skills section optional. We could put Nice to Have under Skills or as separate section "Preferred Qualifications". But they only gave examples; we can still use other headings? The instruction: "use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It suggests those are examples, not exclusive. But to be safe, we can stick to those headings. We have About the role, Responsibilities, Requirements, Benefits. We could put Nice to Have under Requirements as "Preferred" but maybe better to have a separate "Qualifications" section for Nice to Have. However Qualifications is similar to Requirements. Could treat Requirements as mandatory, Qualifications as preferred. But we need to avoid filler. We have content for both. Thus we could have:

  About the role

  ... (About Us + What We're Looking For)

  Responsibilities

  ...

  Requirements

  ... (What You'll Bring)

  Qualifications

  ... (Nice to Have)

  Benefits

  ... (What We Offer)
  We must not include Pay or Schedule. Check that we are not repeating job title. Not using any boilerplate. We need to ensure we preserve all substantive information. Let's craft paragraphs. About the role paragraph: combine About Us and What We're Looking For. Need to keep all details. Let's write:

  Our company is on a mission to reduce food waste and make high-quality, affordable food accessible to everyone. Through our innovative app-based marketplace, we connect shoppers with discounted perishable items while helping retailers turn would-be waste into revenue and meaningful environmental impact. We’re growing quickly across North America and partnering with retailers of all sizes to expand our reach. If you’re passionate about creating real change for people and the planet, we’d love for you to join us. Your work here will directly contribute to a mission that helps families save money, reduces waste, and builds a more sustainable future.

  We're looking for a Director of Communications to help shape the brand of Flashfood in the world, by telling stories about our business, our technology, our environmental impact and the shoppers and retail partners who love us. The goal of our Communications function is to raise awareness, drive adoption (for both shoppers and retailers), build trust and loyalty, and increase brand love and affinity. This dynamic leader will be highly strategic in their approach, inherently collaborative with other internal teams, and deeply curious about all the aspects of the business, our industry and the key stakeholders who are most important to its success. This person is a proactive, forward-thinking professional who can see around corners, and knows how to position the brand in the right way, at the right time, with the right people. This role is ideal for someone who thrives in a constantly evolving environment (in a good way, we're growing fast!), thinks strategically across both sides of our marketplace, shopper and retailer, and builds cohesive stories that inform, attract, and create lasting affinity for each, communicates brilliantly, whether in writing, in a room, or through visuals, takes ownership and drives ideas all the way through execution, builds strong relationships inside and outside the company, and knows how to activate them for mutual benefit, balances speed with quality, and short-term wins with long-term thinking, and is driven by solving real business problems with measurable impact.

  That seems to capture all. Now Responsibilities list: each bullet as
• . We need to ensure we keep the exact phrasing? Not required to be exact but preserve meaning. We'll keep close. Let's list:
• Drive the external narrative and overall perception of Flashfood, using outside storytellers (press, creators/influencers, podcasts, etc.) and partners (NGOs, etc.) as your canvas
• Lead Media Relations, Creator Relations, Government Affairs/NGO Outreach, Industry Relations, Internal Comms, and Social Impact for Flashfood
• Partner with Marketing to produce campaigns that showcase the brand's impact, and turn our announcements and activity into storytelling opportunities
• Partner with teams across the company (e.g. Product) to mine for storytelling opportunities that drive the business forward
• Create and execute an executive visibility strategy, platforming our key execs in press, industry events, and beyond
• Develop an ongoing slate of consumer PR stories that keep Flashfood topical among our KOLs, and broaden the range of media that covers us
• Build a cohesive Creator Relations strategy, partnering with third-party creators and influencers to tell