Director of Client Enrollment, Alpha - $200,000/year USD

About the Role

Alpha is a private K-12 school network where students complete academics in about two hours a day and spend the rest building real skills. This is an on-site job at one campus, in person, every day, in one of 12 markets. You will own one campus's admissions process end-to-end—from first inquiry through the decision conversation—and carry 20 or more active families at different stages simultaneously. You form the fit judgment and deliver the news in person, in your own words.

What You Will Be Doing

• Owning the enrollment journey for every prospective family, from first inquiry through onboarding, and running a real needs assessment before you present anything.
• Carrying 20 or more active families at once, answering every inquiry promptly and reviewing applications daily.
• Leading campus tours, open houses, info sessions, and shadow days that show families exactly who this is and is not for.
• Forming the admit or decline recommendation and delivering the decision to the family yourself.
• Keeping HubSpot and the student information system (SIS) current after every interaction, using AI tools like ChatGPT or Claude for prep and summaries, and reporting pipeline health to leadership weekly.

What You Won't Be Doing

• Seat-fill pressure—a family who enrolls and leaves is a worse outcome here than a family you turned away.
• Getting overruled on fit to protect a relationship or hit a yield target.
• Running scripts, call blitzes, or discount closes.
• Handing families down a chain of coordinators, or waiting on a committee for routine calls.
• Giving amenity tours that dodge the hard questions.

Basic Requirements

• 3 or more years in a client-facing role where an individual or family was the buyer at $25,000 or more per client, or $2,000 or more per month. (Direct B2C/D2C only; B2B and enterprise sales are not applicable.)
• You have personally owned a client, admissions, or enrollment journey from first inquiry through the commitment decision.
• You have managed 7 or more client relationships at once in a CRM, database, or tracking system.
• You have told a prospective client not to buy, enroll, or join because it was not the right fit.
• You have used AI tools in a client-facing workflow.
• You communicate concisely and professionally in live conversations and writing with executives, high-net-worth individuals, or other demanding clients.
• You have personally led polished in-person tours, presentations, meetings, or hosted experiences for affluent families, senior executives, or other high-profile visitors.
• You can build a multi-touch relationship over 30 or more days and stay engaged with families who are not ready to enroll immediately.
• You have owned a measurable enrollment, revenue, membership, or high-value customer-acquisition target, including generating qualified demand and building local referral or community partnerships.
• You live in, or will move within 60 days to, an open campus market: Los Angeles, Santa Barbara, La Jolla, or Malibu, CA; Austin, TX; Atlanta, GA; Boca Raton, FL; Boston, MA; Chicago, IL; Greenwich, CT; Nashville, TN; or Park City, UT.
• Willing to work on-site at your campus daily.
• Authorized to work in the United States without visa sponsorship.

Nice-to-have Requirements

• Admissions or enrollment management experience at a selective private, independent, or boarding school.
• Luxury residential real estate, private banking, family office, concierge medicine, or high-end event planning, where the family was your buyer.
• You built the enrollment process or service standards yourself instead of inheriting them.
• You already know affluent families, preschools, or family advisors in one of the 12 markets.
• Owner-operator experience where you sold, delivered, and kept high-value clients yourself.