Jobs · Marketing

Director of Category Management & Strategic Analytics

Little Leaf Farms · Shirley, MA · 2 wk ago
RemoteRemoteMarketingFull-time

Retailer Strategy & Sales Support

  • Develop high-impact, insight-driven retailer presentations and sell-in materials
  • Translate data into compelling stories that drive distribution, placement, and promotional support
  • Equip Sales teams with clear, confident narratives for customer meetings
  • Provide training and education to sales and marketing team for self-serve syndicated data pulls

Strategic Analytics & Leadership

  • Serve as a trusted analytics partner to leadership, delivering regular business updates and actionable insights on category and brand performance
  • Lead and manage recurring and ad hoc executive-level reporting to inform strategic decisions
  • Own and evolve a dynamic category scorecard tracking performance across category, brand, and SKU levels
  • Partner cross-functionally to support internal planning, board presentations, and external stakeholder requests
  • Drive continuous improvement in tools, reporting, and data capabilities across the organization

Pricing Strategy & Performance

  • Lead pricing analysis across customers, regions, and formats
  • Monitor competitive pricing and promotion activity within fresh grocery
  • Partner with Sales and Finance to optimize trade spend and promotional strategy

Innovation & New Product Strategy

  • Support new product launches with data-driven insights on distribution, velocity, and growth potential
  • Identify opportunities for expansion and inform portfolio strategy using market and customer data

Required Education, Experience, and Skills

  • 5-10 years of experience in Category Management, Sales Strategy, or Commercial Analytics within CPG
  • Strong proficiency with multiple syndicated data providers (e.g., Nielsen, Circana, Spins, Walmart Scintilla, Kroger 8451, etc)
  • Proven ability to influence pricing, promotion, and innovation decisions through data
  • Strong communication skills with the ability to translate insights into clear business recommendations
  • 3-5 years of people management experience
  • Experience in fresh or perimeter grocery preferred

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