Director of Category Management & Strategic Analytics
Little Leaf Farms · Shirley, MA · 2 wk ago
RemoteRemoteMarketingFull-time
Retailer Strategy & Sales Support
- Develop high-impact, insight-driven retailer presentations and sell-in materials
- Translate data into compelling stories that drive distribution, placement, and promotional support
- Equip Sales teams with clear, confident narratives for customer meetings
- Provide training and education to sales and marketing team for self-serve syndicated data pulls
Strategic Analytics & Leadership
- Serve as a trusted analytics partner to leadership, delivering regular business updates and actionable insights on category and brand performance
- Lead and manage recurring and ad hoc executive-level reporting to inform strategic decisions
- Own and evolve a dynamic category scorecard tracking performance across category, brand, and SKU levels
- Partner cross-functionally to support internal planning, board presentations, and external stakeholder requests
- Drive continuous improvement in tools, reporting, and data capabilities across the organization
Pricing Strategy & Performance
- Lead pricing analysis across customers, regions, and formats
- Monitor competitive pricing and promotion activity within fresh grocery
- Partner with Sales and Finance to optimize trade spend and promotional strategy
Innovation & New Product Strategy
- Support new product launches with data-driven insights on distribution, velocity, and growth potential
- Identify opportunities for expansion and inform portfolio strategy using market and customer data
Required Education, Experience, and Skills
- 5-10 years of experience in Category Management, Sales Strategy, or Commercial Analytics within CPG
- Strong proficiency with multiple syndicated data providers (e.g., Nielsen, Circana, Spins, Walmart Scintilla, Kroger 8451, etc)
- Proven ability to influence pricing, promotion, and innovation decisions through data
- Strong communication skills with the ability to translate insights into clear business recommendations
- 3-5 years of people management experience
- Experience in fresh or perimeter grocery preferred