Director of Brand, Marketing & Media

About the role

One of our clients is seeking a dynamic and creative Director of Brand, Marketing & Media to lead brand strategy, marketing initiatives, and media operations across multiple business divisions. This leadership role is responsible for developing compelling brand messaging, executing integrated marketing campaigns, overseeing creative content production, and supporting executive branding initiatives. The ideal candidate will combine strategic thinking with hands-on execution to strengthen market presence, drive business growth, and ensure consistent brand identity across all channels.

Responsibilities

• Brand Strategy & Management: Develop and oversee brand strategy for multiple business divisions; maintain distinct positioning while ensuring overall brand alignment; establish and enforce brand standards, messaging, and visual identity; ensure consistency across all customer-facing communications.
• Executive Branding: Develop branded content for executive leadership; create thought leadership and social media content for leadership teams; support executive positioning within the industry; align leadership messaging with organizational growth objectives.
• Marketing Strategy: Develop and execute comprehensive marketing strategies; plan and manage digital, print, event, and partnership campaigns; identify opportunities for market expansion and brand growth; monitor campaign performance and optimize marketing efforts using analytics.
• Content & Creative Management: Lead photo and video production initiatives; create project showcases, case studies, and marketing collateral; manage website content, social media strategy, and editorial calendars; oversee graphic design and visual storytelling initiatives.
• Event & Trade Show Marketing: Plan and coordinate trade show participation and marketing events; develop booth concepts, promotional materials, and event messaging; manage event logistics and vendor relationships; support post-event lead generation and follow-up strategies.
• Sales Enablement: Develop sales presentations, pitch decks, and proposal materials; create marketing collateral that supports business development efforts; collaborate with sales teams to strengthen customer messaging; align marketing activities with revenue generation goals.
• Digital Marketing & Systems: Oversee website performance and user experience improvements; manage digital marketing platforms and lead generation initiatives; implement marketing automation and CRM workflows where applicable; optimize digital channels for increased engagement and conversions.
• Vendor & Budget Management: Coordinate external creative agencies, printers, and media vendors; manage project budgets, production timelines, and vendor deliverables; ensure marketing investments deliver cost-effective results.
• Strategic Planning: Conduct market and competitor research; identify emerging market opportunities and customer segments; participate in long-term strategic planning initiatives; support leadership in driving organizational growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 2+ years of marketing experience preferred.
• Experience managing multi-channel marketing campaigns.
• Strong understanding of branding, digital marketing, content creation, and social media.
• Experience leading creative projects from concept to execution.
• Excellent written, verbal, and presentation skills.
• Strong project management and organizational abilities.
• Experience with CRM systems, marketing automation tools, and website management is a plus.
• Ability to manage multiple priorities in a fast-paced environment.

Work Environment

• Full-time, on-site position.
• Ability to travel up to 25% as needed.
• Relocation may be required depending on candidate location.