Director of Brand

Remote – US based candidates only, no visa sponsorship available

About the role

This role will shape brand and customer engagement initiatives that strengthen market presence and business impact. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment.

Responsibilities

• Own Xe's global brand strategy, including positioning and visual identity
• Build and maintain comprehensive brand guidelines for consistency
• Partner with regional leads to align brand efforts and adapt for local markets
• Plan and lead integrated brand awareness campaigns across various channels
• Manage PR and earned media initiatives to enhance brand visibility
• Develop and oversee organic social media strategies for audience engagement
• Build and execute Xe's influencer marketing program

Requirements

• 8+ years of brand marketing experience, including 3+ years in leadership roles
• Proven track record of repositioning or expanding established brands
• Experience with integrated brand campaigns across multiple media channels
• Skilled in managing brand consistency across regions and influencing teams
• Strong people leadership abilities to develop content and design talent
• Fluent in combining creative insights with brand performance measurement
• Experience with PR and communications strategies

Benefits

• Medical, Dental & Vision Insurance
• 401K Plan with Match
• Employee Stock Purchase Plan
• Paid Vacation / Sick Leave
• Hybrid Work Schedule
• Tuition Assistance
• Growth Opportunities
• Corporate gatherings and team bonding events
• Plumm Mental Health and Wellbeing
• Volunteering day for a charity of your choice

Pay

$190,000 – $240,000 annually