Director of Brand

About the role

Boulder Care is hiring its first Director of Brand to own how trust is built with the people and communities we serve. You will lead the brand, content and creative system that makes Boulder’s promise clear and credible, from our digital positioning and patient stories to campaigns, social, community partnerships and the materials that help people choose care. This is a builder role. You will have the opportunity to create and mature a brand machine. You will turn a new messaging platform and visual refresh into a working system, lead a team and trusted external partners, and build a clear brand investment strategy with learning loops. You will report to the Chief Growth Officer and partner closely with Communications, Product, Clinical, and Commercial leadership.

Boulder Care is an award-winning digital clinic for addiction medicine, recognized for both innovation and high-quality patient care. Founded in 2017 by CEO Stephanie Strong, our mission is to improve the lives of people with substance use disorders through compassionate, evidence-based care. We provide Boulder patients with a fully virtual, multidisciplinary care team, including medical providers and peer recovery specialists, who deliver personalized treatment, such as medication for opioid use disorder (MOUD) and ongoing support. Our approach is grounded in clinical excellence, patient-centered care, and a commitment to reducing barriers to recovery. Boulder partners with leading health plans, employers, and community organizations to ensure that our services are accessible and covered for the people who need them most. Named by Fortune as one of the Best Workplaces in Healthcare, we foster a culture of kindness, respect, and meaningful work that delivers outstanding patient outcomes and moves the addiction medicine industry forward.

Responsibilities

• Own Boulder’s brand positioning, visual identity, voice and editorial point of view across the full journey.
• Lead the brand, creative and content team: set priorities, give clear direction, develop people and manage external designers, production partners and agencies.
• Build the trust-content engine to power a unique market position: patients, peers and clinicians; reviews/social proof; owned content; creator programs; and a compliant content-to-distribution plan.
• Run Boulder’s brand portfolio with a thesis, activation plan, budget discipline, measurement approach