Director of Annual and Sustainer Giving

About the role

The Director of Annual & Sustainer Giving leads strategy and execution to grow, retain, and deepen relationships with donors giving under $5,000 annually through personalized, segmented, and mission-centered communication. This role oversees annual giving initiatives, mid-level donor cultivation, direct response programs, and recurring giving efforts that collectively generate significant revenue for BCH ministries.

Qualifications

• Minimum 5–7 years in fundraising, annual giving, direct response, nonprofit marketing, or related field; experience in faith-based organizations preferred.
• Demonstrated success managing multi-channel donor programs, annual giving campaigns, or mid-level donor portfolios.
• Bachelor’s degree in Fundraising, Nonprofit Management, Marketing, Communications, Business Administration, Public Relations, or a related field preferred.
• Strong ability to interpret donor data, track performance metrics, and use insights to improve outcomes.
• Excellent writing and messaging ability tailored to donor audiences; experience with segmented communications preferred.
• Working knowledge of donor databases/CRM systems, Microsoft 365, and digital fundraising tools.
• Experience managing mail appeals, giving days, monthly giving programs, or mid-level donor initiatives preferred.
• Must be able to manage deadlines, coordinate multiple initiatives, and maintain professionalism in a fast-paced environment.
• Must meet the general requirements for employment with Baptist Children’s Homes of N.C., Inc.

Essential Duties and Responsibilities

Annual & Mid-Level Giving Strategy

• Develop and implement strategies to grow revenue and engagement among donors giving under $5,000 annually.
• Lead the KMY (3+ years giving) strategy to increase lifetime value among annual and mid-level donors and improve donor retention.
• Serve as the organizational leader responsible for growing BCH’s KMY donor population and recurring donor base.
• Monitor donor performance indicators including retention, recapture, upgrade rates, average gift size, donor lifetime value, and recurring donor growth.
• Establish pathways that encourage donors to deepen their involvement with BCH ministries.

Direct Response & Appeal Management

• Oversee the planning and execution of mail appeals in coordination with Marketing and Advancement leadership.
• Collaborate with internal stakeholders to develop compelling messaging aligned with organizational priorities and ministry impact.
• Evaluate campaign performance and recommend improvements for future efforts.

Recurring Giving & Sustainer Programs

• Establish and grow a monthly giving program to increase predictable revenue and donor retention.
• Develop strategies to convert one-time donors into recurring supporters.
• Maintain program performance and implement enhancements to drive year-over-year growth.

Giving Days & Special Campaigns

• Lead the planning and successful execution of organization-wide giving days, year-end campaigns, and matching gift initiatives.
• Coordinate cross-functional efforts to maximize participation, revenue, and donor engagement.
• Analyze results and identify opportunities for improvement and expansion.

Mid-Level Donor Cultivation

• Cultivate a portfolio of mid-level and rising donors ($1,000–$4,999) through personalized outreach, stewardship, and engagement opportunities.
• Provide tailored communication and relationship-building strategies that deepen donor connection to BCH’s mission.
• Identify donors with capacity and inclination for greater giving.

Cross-Functional Leadership & Marketing Collaboration

• Partner closely with the Marketing team to develop and execute donor-facing campaigns across digital, print, web, email, social media, and advertising channels.
• Coordinate project timelines, priorities, and deliverables across Advancement and Marketing teams.
• Foster strong collaboration that ensures fundraising initiatives are aligned with BCH’s brand standards, messaging, and ministry priorities.

Core Competencies

• Strong relationship-builder with a donor-centered mindset.
• Strategic thinker with a results-oriented approach.
• Highly organized and able to manage multiple initiatives simultaneously.
• Effective communicator across written, verbal, and interpersonal contexts.
• Collaborative team player able to work across departments.
• Demonstrated ability to lead through influence and successfully manage cross-functional projects without direct supervisory authority.
• Analytical and data-informed decision-maker.
• Demonstrates integrity, discretion, and professionalism.
• Commitment to BCH’s mission, values, and Christ-centered culture.

EQUIPMENT

• Ability to operate standard office machines such as copier, computer, fax, calculator, etc.
• Ability to work within Outlook, Excel, Word, and Teams software programs.

LANGUAGE SKILLS

• Ability to read, analyze and interpret general information.
• Ability to effectively communicate with others, including managers, clients, customers, and the general public.

CONTACT WITH OTHERS

• Regular contact with colleagues in all departments, as well as with outside individuals and groups; should represent Baptist Children's Homes of NC, Inc. in a positive manner.
• Contacts outside of the agency where proper handling of situations is of utmost importance as the agency’s image could be affected.

MENTAL / VISUAL / AUDITORY DEMAND

• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form and ability to draw conclusions.
• Must be able to talk and hear both in person and on the telephone.

PHYSICAL DEMANDS

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job.
• While performing the duties of this job, the employee is regularly required to sit and stand, use hands and fingers, walk, reach with hands and arms, and occasionally lift 15 pounds.

WORK ENVIRONMENT

• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job; usual office working conditions.

EQUIPMENT

• Ability to operate standard office machines such as copier, computer, fax, calculator, etc.
• Ability to work within Outlook, Excel, Word, and Teams software programs.

LANGUAGE SKILLS

• Ability to read, analyze and interpret general information.
• Ability to effectively communicate with others, including managers, clients, customers, and the general public.

CONTACT WITH OTHERS

• Regular contact with colleagues in all departments, as well as with outside individuals and groups; should represent Baptist Children's Homes of NC, Inc. in a positive manner.
• Contacts outside of the agency where proper handling of situations is of utmost importance as the agency’s image could be affected.

MENTAL / VISUAL / AUDITORY DEMAND

• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form and ability to draw conclusions.
• Must be able to talk and hear both in person and on the telephone.

PHYSICAL DEMANDS

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job.
• While performing the duties of this job, the employee is regularly required to sit and stand, use hands and fingers, walk, reach with hands and arms, and occasionally lift 15 pounds.

WORK ENVIRONMENT

• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job; usual office working conditions.