Director of Analytics

About Minno

Minno is a global media and technology company based in Nashville, Tennessee, on a mission to help kids and families experience Jesus every day through media and technology.

Founded in 2019, Minno is building the most trusted Christian media brand for the next generation. Through our streaming platform, original programming, publishing, and digital presence, we spark children's curiosity about God and the Bible, support parents, and create joyful, lasting faith experiences for families worldwide.

We're a fast-growing startup — powered by a mission-driven team with experience at Amazon, PBS KIDS, Duolingo, Disney, DreamWorks Animation, Noggin, and leading studios and startups. Our growth has placed us in the top 1% of direct-to-consumer subscription businesses, and we are scaling rapidly following the close of our Series A round, led by Konvoy Ventures.

Minno is a Nashville-based global media company serving Christian kids and families through:

• Minno Kids: Our flagship ad-free streaming platform experiencing triple-digit growth
• Minno Originals: Award-winning original programming including "Laugh and Grow Bible for Kids" and "Young David"
• YouTube channel: The fastest-growing Christian kids' channels with triple-digit year-over-year growth
• Minno Press: Our successful publishing unit behind bestselling children's titles, including the award-winning "Minno Laugh & Grow Bible for Kids."

We differentiate ourselves through creative excellence, faithful curation, parent partnership, and a global vision that honors the diversity of the Church. Minno is a public benefit corporation, and our mission fuels everything we do.

The Opportunity

This is Minno's first embedded analytics hire - and one of the most consequential roles we're making as we scale toward becoming the category-defining platform for Christian kids and families.

You will build the analytical backbone of the entire company from the ground up. You'll partner directly with the CEO, CFO, CMO, CCO, CTO, and CPO to transform data from across our growing platform into clear, trusted intelligence that drives every major decision - from content investment to marketing spend to platform strategy.

Why Content Analytics and Children's Data Privacy Matter Here

Minno operates at the intersection of three hard problems: content, kids, and subscriptions.

We produce and distribute original children's programming across our own streaming platform, YouTube (1.1M+ subscribers), and third-party distribution partners. Understanding which content drives engagement, retention, and long-term subscriber value - not just which content is most expensive to produce - is the central analytical challenge of this business.

What You'll Do

• Build and own Minno's analytics foundation - ensuring every functional leader has access to accurate, timely, trusted data to drive their decisions
• Deliver content intelligence that guides investment, licensing, and programming decisions across our growing catalog
• Build investor-grade analytics infrastructure that supports Minno's next phase of growth and capital strategy
• Own marketing attribution across our direct-to-consumer and third-party distribution channels, giving the CMO and CFO clear visibility into what's driving member value
• Drive member lifecycle and behavioral intelligence that informs product prioritization and retention strategy
• Operate as a proactive strategic partner to the executive team - bring insights before they're requested and make data central to every major decision
• Lead Minno's AI analytics strategy and ensure every new business model and content format is instrumented before it launches

What You'll Bring

• 5+ years in data analytics, business intelligence, or a related function with demonstrated progression in scope and responsibility
• Experience building or leading content analytics in a media, entertainment, or content-driven business.
• You've evaluated content performance, modeled the relationship between content and business outcomes, and advised creative teams with data.
• Direct experience with children's data privacy regulations (COPPA, GDPR-K, or equivalent) in a product or analytics context - or deep experience in a regulated data environment where privacy constraints shaped your analytical approach.
• Advanced SQL proficiency - able to independently query and transform data from complex, multi-source environments
• Fluency in Tableau or comparable BI tool - built dashboards from scratch, not just maintained existing ones
• Demonstrated experience building an analytics function or owning analytics end-to-end as the primary analyst in a small or growing company
• Experience with third-party platform distribution analytics - platforms where member-level data is constrained and indirect
• Strong AI fluency - actively uses AI tools in their workflow with a clear point of view on where they add the most value
• Exceptional communication skills - can translate complex data into a clear narrative that drives decisions in the boardroom
• Proactive, ownership mindset - brings insights before being asked and operates independently
• Genuine alignment with Minno's Christian mission and enthusiasm for the audience we serve