Director, News Media Services
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We should include sections only when posting has real specific content.
We need to preserve all substantive info, remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions.
We need to include sections: maybe "About the role" (the introductory paragraph about CSULB and the job summary). "Responsibilities" (Key Responsibilities). "Qualifications" (Education And Experience plus Knowledge, Skills, And Abilities). "Benefits" (Benefits section). "Pay" (Compensation/Hiring Range). Possibly "Schedule"? Not present. No schedule info. So omit.
We need to not repeat job title as heading. The job title is "Director of News Media Services". Not to be used as heading.
We need to include meta like Job ID? Not present.
We need to preserve all substantive info: The job summary paragraph, responsibilities bullet list, qualifications (education/experience, knowledge/skills/abilities), benefits details, compensation range.
We need to format lists with - . For prose use
.
We need to avoid filler like "commensurate with experience" etc. The compensation line includes "Hiring Range: The hiring range for this position is $8,333 - $9,584 per month commensurate with candidate's education, experience, skills, and training." That includes "commensurate with..." which is filler? The instruction: never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. It says we should not include filler text in sections. But does that mean we should omit the phrase "commensurate with candidate's education, experience, skills, and training."? It's part of the compensation description. Might be considered filler but it's describing that the range is based on qualifications. Might be okay to keep? The instruction says never emit a heading followed by filler/placeholder text. It's about headings followed by filler text, not about removing filler within content. So we can keep the sentence.
We need to remove boilerplate: EEO statement, accommodations, out-of-state policy, etc. Also remove application procedures, testing, physical summary, additional information (background check, mandated reporter, conflict of interest, etc.) Those are legal/boilerplate. Also remove "Job Summary" heading? We can incorporate that content into About the role or a summary.
We need to ensure we don't duplicate lines.
Let's extract substantive content:
Intro paragraph about CSULB: "Join the vibrant community at California State University, Long Beach (CSULB)! Located just three miles from the Pacific Ocean, CSULB offers an inspiring workplace and an exceptional Southern California lifestyle. Our 322-acre campus—one of the largest in the CSU system—serves more than 42,000 students and is known for its commitment to student success, innovation, and impactful academic and research initiatives. As a member of the CSULB community, you’ll experience a dynamic environment filled with cultural landmarks, collaborative energy, and opportunities to make a meaningful difference. Work-life balance thrives here. Long Beach blends coastal relaxation with urban vibrancy, offering miles of beaches, year-round sunshine, a thriving arts and food scene, and convenient access to both Los Angeles and Orange County. It’s an ideal place to grow your career while enjoying everything Southern California has to offer. Join the California State University (CSU) and explore career opportunities that advance student success and strengthen California’s future—offering competitive compensation, comprehensive benefits, and professional growth."
Then "Job Summary The Director of News Media Services leads the unit and supervises assigned staff within the Strategic Communications department. Develops strategies and tactics to best meet established goals related to earned media coverage. Proactively pitches stories, op-eds, and interviewees to news media. Responds to media inquiries, including researching topics, planning a response strategy, and matching reporters and journalists with subject-matter experts. When appropriate, serves as a university spokesperson. The incumbent offers counsel and coaching to the campus community on opinion columns and interviews with the news media. Writes statements, media advisories, tip sheets, FAQs, and news releases. Collaborates with department colleagues on issue management and emergency communications. Monitors news media and develops summaries of coverage for the university’s news website. Tracks and reports on various metrics related to earned media coverage."
Then "Key Responsibilities Media relations: Lead earned media strategy, proactive outreach, media response, and university spokesperson activities as assigned.Support to university and department colleagues: Provide media counsel, coaching, and communications support to campus leaders and partners.Crisis communications: Coordinate timely communications and media response for emerging issues, crises, and sensitive matters.Staff management: Supervise, develop, and support assigned staff."
Then "Department Strategic Communications Duration of Appointment This is a regular, at-will position. Classification Administrator I"
We could include "Duration of Appointment" maybe as part of About the role? Not needed as separate heading.
Compensation: "Compensation Salary placement is determined by the education, experience, and qualifications the candidate brings to the position, internal equity, and the hiring department’s fiscal resources. Hiring Range: The hiring range for this position is $8,333 - $9,584 per month commensurate with candidate's education, experience, skills, and training."
Benefits: The benefits paragraph.
Knowledge, Skills, And Abilities: list of abilities.
Education And Experience: "Bachelor's degree in related fieldMinimum of five years of media relations experience, including experience supporting organization-wide media relations required. Higher education experience preferred. In case of emergency communications, incumbent is expected to report to work on moment's notice (weekends and after hours)."
We need to format these as sections.
We should not include "Application Procedures", "Testing", "Physical Summary", "Additional Information", "Equal Employment Statement", "Accommodations", "Out of State Employment Policy". Also remove duplicated lines.
Now produce HTML:
About the role
Join the vibrant community at California State University, Long Beach (CSULB)! Located just three miles from the Pacific Ocean, CSULB offers an inspiring workplace and an exceptional Southern California lifestyle. Our 322-acre campus—one of the largest in the CSU system—serves more than 42,000 students and is known for its commitment to student success, innovation, and impactful academic and research initiatives. As a member of the CSULB community, you’ll experience a dynamic environment filled with cultural landmarks, collaborative energy, and opportunities to make a meaningful difference. Work-life balance thrives here. Long Beach blends coastal relaxation with urban vibrancy, offering miles of beaches, year-round sunshine, a thriving arts and food scene, and convenient access to both Los Angeles and Orange County. It’s an ideal place to grow your career while enjoying everything Southern California has to offer. Join the California State University (CSU) and explore career opportunities that advance student success and strengthen California’s future—offering competitive compensation, comprehensive benefits, and professional growth.
The Director of News Media Services leads the unit and supervises assigned staff within the Strategic Communications department. Develops strategies and tactics to best meet established goals related to earned media coverage. Proactively pitches stories, op-eds, and interviewees to news media. Responds to media inquiries, including researching topics, planning a response strategy, and matching reporters and journalists with subject-matter experts. When appropriate, serves as a university spokesperson. The incumbent offers counsel and coaching to the campus community on opinion columns and interviews with the news media. Writes statements, media advisories, tip sheets, FAQs, and news releases. Collaborates with department colleagues on issue management and emergency communications. Monitors news media and develops summaries of coverage for the university’s news website. Tracks and reports on various metrics related to earned media coverage.
Responsibilities
- Media relations: Lead earned media strategy, proactive outreach, media response, and university spokesperson activities as assigned.
- Support to university and department colleagues: Provide media counsel, coaching, and communications support to campus leaders and partners.
- Crisis communications: Coordinate timely communications and media response for emerging issues, crises, and sensitive matters.
- Staff management: Supervise, develop, and support assigned staff.
Qualifications
Education and Experience: Bachelor's degree in related field; minimum of five years of media relations experience, including experience supporting organization-wide media relations required; higher education experience preferred. In case of emergency communications, incumbent is expected to report to work on moment's notice (weekends and after hours).
Knowledge, Skills, and Abilities:
- Demonstrated interest and depth of knowledge in current affairs and public policy to inform both responses to possible inquiries as well as the pitching of campus experts.
- Demonstrated ability to speak accurately, convincingly, and authentically on the record to news media.
- Demonstrated ability to speak with fluidity, clarity, and superior on-camera presence during broadcast-media interviews.
- Mastery of news and issues-based writing.
- Superior spelling, grammatical, editing, and proofreading skills.
- Ability to establish appropriate context, tone, and texture in writing assignments to best connect intended audiences and fulfill communication objectives.
- Ability to uphold and communicate established university editorial standards.
- Ability to manage several concurrent work projects, determine priorities, and meet deadlines.
- Ability to communicate with an ethnically and culturally diverse campus community.
- Ability to follow all university policies, procedures, and guidelines including but not limited to safety, civility, information security, and non-discrimination policies and procedures.
- Ability to contribute to a positive university experience for each and every student and assist in achieving the university's commitment to a "vision of excellence."
Benefits
At California State University (CSU), we prioritize the health, growth, and success of our employees. Our benefits program reflects our commitment to your overall well-being. To be eligible for full benefits, employees must be appointed at least half-time (.50 FTE) with an appointment lasting more than six months and one day. Benefits eligibility and offerings may vary based on appointment type, classification, and applicable collective bargaining agreement. Eligible employees may have access to a comprehensive benefits package that can include:
- Paid Time Off: Up to 24 vacation days per year (based on employee group and/or length of service), 14 paid holidays, and 12 sick days annually with unlimited accrual.
- Health Coverage: A variety of medical, dental, and vision plans.
- Retirement Plans: Participation in the CalPERS defined benefit plan, along with voluntary savings options such as 403(b), 401(k), and 457 plans.
- Educational Benefits: Tuition fee waiver programs for eligible employees; dependent eligibility varies by employee group and bargaining unit.
- Employee Assistance Program (EAP): Confidential counseling and support services for employees and their families.
- Additional Benefits: Wellness programs, professional development opportunities, and insurance options including life, disability, and pet insurance.
Candidates are encouraged to review the appropriate CSU Employee Benefits Summary for details specific to their position. Additionally, the CSU Total Compensation Calculator is available to help prospective employees understand the full value of the CSU benefits
. We need to avoid filler like "commensurate with experience" etc. The compensation line includes "Hiring Range: The hiring range for this position is $8,333 - $9,584 per month commensurate with candidate's education, experience, skills, and training." That includes "commensurate with..." which is filler? The instruction: never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. It says we should not include filler text in sections. But does that mean we should omit the phrase "commensurate with candidate's education, experience, skills, and training."? It's part of the compensation description. Might be considered filler but it's describing that the range is based on qualifications. Might be okay to keep? The instruction says never emit a heading followed by filler/placeholder text. It's about headings followed by filler text, not about removing filler within content. So we can keep the sentence. We need to remove boilerplate: EEO statement, accommodations, out-of-state policy, etc. Also remove application procedures, testing, physical summary, additional information (background check, mandated reporter, conflict of interest, etc.) Those are legal/boilerplate. Also remove "Job Summary" heading? We can incorporate that content into About the role or a summary. We need to ensure we don't duplicate lines. Let's extract substantive content: Intro paragraph about CSULB: "Join the vibrant community at California State University, Long Beach (CSULB)! Located just three miles from the Pacific Ocean, CSULB offers an inspiring workplace and an exceptional Southern California lifestyle. Our 322-acre campus—one of the largest in the CSU system—serves more than 42,000 students and is known for its commitment to student success, innovation, and impactful academic and research initiatives. As a member of the CSULB community, you’ll experience a dynamic environment filled with cultural landmarks, collaborative energy, and opportunities to make a meaningful difference. Work-life balance thrives here. Long Beach blends coastal relaxation with urban vibrancy, offering miles of beaches, year-round sunshine, a thriving arts and food scene, and convenient access to both Los Angeles and Orange County. It’s an ideal place to grow your career while enjoying everything Southern California has to offer. Join the California State University (CSU) and explore career opportunities that advance student success and strengthen California’s future—offering competitive compensation, comprehensive benefits, and professional growth." Then "Job Summary The Director of News Media Services leads the unit and supervises assigned staff within the Strategic Communications department. Develops strategies and tactics to best meet established goals related to earned media coverage. Proactively pitches stories, op-eds, and interviewees to news media. Responds to media inquiries, including researching topics, planning a response strategy, and matching reporters and journalists with subject-matter experts. When appropriate, serves as a university spokesperson. The incumbent offers counsel and coaching to the campus community on opinion columns and interviews with the news media. Writes statements, media advisories, tip sheets, FAQs, and news releases. Collaborates with department colleagues on issue management and emergency communications. Monitors news media and develops summaries of coverage for the university’s news website. Tracks and reports on various metrics related to earned media coverage." Then "Key Responsibilities Media relations: Lead earned media strategy, proactive outreach, media response, and university spokesperson activities as assigned.Support to university and department colleagues: Provide media counsel, coaching, and communications support to campus leaders and partners.Crisis communications: Coordinate timely communications and media response for emerging issues, crises, and sensitive matters.Staff management: Supervise, develop, and support assigned staff." Then "Department Strategic Communications Duration of Appointment This is a regular, at-will position. Classification Administrator I" We could include "Duration of Appointment" maybe as part of About the role? Not needed as separate heading. Compensation: "Compensation Salary placement is determined by the education, experience, and qualifications the candidate brings to the position, internal equity, and the hiring department’s fiscal resources. Hiring Range: The hiring range for this position is $8,333 - $9,584 per month commensurate with candidate's education, experience, skills, and training." Benefits: The benefits paragraph. Knowledge, Skills, And Abilities: list of abilities. Education And Experience: "Bachelor's degree in related fieldMinimum of five years of media relations experience, including experience supporting organization-wide media relations required. Higher education experience preferred. In case of emergency communications, incumbent is expected to report to work on moment's notice (weekends and after hours)." We need to format these as sections. We should not include "Application Procedures", "Testing", "Physical Summary", "Additional Information", "Equal Employment Statement", "Accommodations", "Out of State Employment Policy". Also remove duplicated lines. Now produce HTML:
About the role
Join the vibrant community at California State University, Long Beach (CSULB)! Located just three miles from the Pacific Ocean, CSULB offers an inspiring workplace and an exceptional Southern California lifestyle. Our 322-acre campus—one of the largest in the CSU system—serves more than 42,000 students and is known for its commitment to student success, innovation, and impactful academic and research initiatives. As a member of the CSULB community, you’ll experience a dynamic environment filled with cultural landmarks, collaborative energy, and opportunities to make a meaningful difference. Work-life balance thrives here. Long Beach blends coastal relaxation with urban vibrancy, offering miles of beaches, year-round sunshine, a thriving arts and food scene, and convenient access to both Los Angeles and Orange County. It’s an ideal place to grow your career while enjoying everything Southern California has to offer. Join the California State University (CSU) and explore career opportunities that advance student success and strengthen California’s future—offering competitive compensation, comprehensive benefits, and professional growth.
The Director of News Media Services leads the unit and supervises assigned staff within the Strategic Communications department. Develops strategies and tactics to best meet established goals related to earned media coverage. Proactively pitches stories, op-eds, and interviewees to news media. Responds to media inquiries, including researching topics, planning a response strategy, and matching reporters and journalists with subject-matter experts. When appropriate, serves as a university spokesperson. The incumbent offers counsel and coaching to the campus community on opinion columns and interviews with the news media. Writes statements, media advisories, tip sheets, FAQs, and news releases. Collaborates with department colleagues on issue management and emergency communications. Monitors news media and develops summaries of coverage for the university’s news website. Tracks and reports on various metrics related to earned media coverage.
Responsibilities
- Media relations: Lead earned media strategy, proactive outreach, media response, and university spokesperson activities as assigned.
- Support to university and department colleagues: Provide media counsel, coaching, and communications support to campus leaders and partners.
- Crisis communications: Coordinate timely communications and media response for emerging issues, crises, and sensitive matters.
- Staff management: Supervise, develop, and support assigned staff.
Qualifications
Education and Experience: Bachelor's degree in related field; minimum of five years of media relations experience, including experience supporting organization-wide media relations required; higher education experience preferred. In case of emergency communications, incumbent is expected to report to work on moment's notice (weekends and after hours).
Knowledge, Skills, and Abilities:
- Demonstrated interest and depth of knowledge in current affairs and public policy to inform both responses to possible inquiries as well as the pitching of campus experts.
- Demonstrated ability to speak accurately, convincingly, and authentically on the record to news media.
- Demonstrated ability to speak with fluidity, clarity, and superior on-camera presence during broadcast-media interviews.
- Mastery of news and issues-based writing.
- Superior spelling, grammatical, editing, and proofreading skills.
- Ability to establish appropriate context, tone, and texture in writing assignments to best connect intended audiences and fulfill communication objectives.
- Ability to uphold and communicate established university editorial standards.
- Ability to manage several concurrent work projects, determine priorities, and meet deadlines.
- Ability to communicate with an ethnically and culturally diverse campus community.
- Ability to follow all university policies, procedures, and guidelines including but not limited to safety, civility, information security, and non-discrimination policies and procedures.
- Ability to contribute to a positive university experience for each and every student and assist in achieving the university's commitment to a "vision of excellence."
Benefits
At California State University (CSU), we prioritize the health, growth, and success of our employees. Our benefits program reflects our commitment to your overall well-being. To be eligible for full benefits, employees must be appointed at least half-time (.50 FTE) with an appointment lasting more than six months and one day. Benefits eligibility and offerings may vary based on appointment type, classification, and applicable collective bargaining agreement. Eligible employees may have access to a comprehensive benefits package that can include:
- Paid Time Off: Up to 24 vacation days per year (based on employee group and/or length of service), 14 paid holidays, and 12 sick days annually with unlimited accrual.
- Health Coverage: A variety of medical, dental, and vision plans.
- Retirement Plans: Participation in the CalPERS defined benefit plan, along with voluntary savings options such as 403(b), 401(k), and 457 plans.
- Educational Benefits: Tuition fee waiver programs for eligible employees; dependent eligibility varies by employee group and bargaining unit.
- Employee Assistance Program (EAP): Confidential counseling and support services for employees and their families.
- Additional Benefits: Wellness programs, professional development opportunities, and insurance options including life, disability, and pet insurance.
Candidates are encouraged to review the appropriate CSU Employee Benefits Summary for details specific to their position. Additionally, the CSU Total Compensation Calculator is available to help prospective employees understand the full value of the CSU benefits