DIRECTOR, NEW BUSINESS DEVELOPMENT

Category leadership and vision

Serves as the connective enabler across Product Development, Consumer Insights, Finance, and external partners. Drives timely decisions so early initiatives make rapid progress and do not stall.

Market and business case development

Runs market and consumer research to size categories, assess trends, and synthesize insights. Maps the competitive landscape and defines where SharkNinja can win. Builds financial models that test revenue and margin potential and go-to-market scenarios. Presents a balanced view of risk and opportunity, with the few metrics that matter most.

Product concept development

Ideates product concepts for SharkNinja's entry into the category. Screens opportunities on Desirability, Viability, and Feasibility (DVF). Works with Consumer Insights to start development and inject concepts onto the SharkNinja product roadmap. Builds the final business case and presents it to executive leadership for a go decision.

Partnerships

Initiates and builds relationships with external category and technology experts. Identifies new partner opportunities that support category and product strategy. Connects internal teams and external partners to share information and move faster.

Education and Experience

• Bachelor's degree in business, marketing, or engineering. MBA preferred.
• 8 to 10 years of experience, including category creation, new business development, or a combined strategy and execution role.

Required Skills

• Exemplary leadership: inspire, motivate, guide, and drive individuals from broad functional backgrounds to deliver significant business results.
• Exercises high judgment in early-stage, ambiguous work.
• Passion for creating game-changing products that solve major consumer problems.
• Strong business evaluation, analysis, and problem-solving to assess and develop new opportunities.
• Excellent critical thinking and thought leadership.
• Manage multiple initiatives at once, each at a different stage of development and across very different consumer categories.
• Develop and manage productive relationships with external partners and SMEs to find opportunities and create complementary products.
• Strong team orientation, with the ability to coach and mentor regardless of reporting relationships.
• Self-starter who works with minimal direction and keeps information flowing openly.
• Communicate complex ideas simply and present persuasively to executive leadership.
• Influence across the organization at all levels, including outside your span of control or authority.
• Guide and steer engineering and design direction.
• Creative, adaptive, and comfortable operating in a high ambiguity environment.
• Balances business acumen with technical capability; thinks strategically, acts tactically.

Pay Range

The annual salary range for this position is $200,000—$240,000 USD.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Flexible spending accounts
• Health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• Employee stock purchase program
• Life insurance
• AD&D
• Short-term disability insurance
• Long-term disability insurance
• Generous paid time off
• Company holidays
• Parental leave
• ID Theft Protection
• Pet insurance
• Pre-paid legal insurance
• Back-up child and eldercare days
• Product discounts
• Referral bonus program