Director New Business Development

Key Responsibilities

• Build and execute the commercialization strategy for NewAge's new garage door product line, defining the optimal mix of product sales, channel partnerships, and licensing opportunities.
• Define and prioritize the channel strategy across direct sales, distributor and installer partnerships, manufacturer relationships, and retail.
• Own the category P&L, revenue forecasting, and pricing strategy across all commercial models.
• Develop the framework for structuring commercial and partnership agreements, including terms, commitments, and territory considerations.

Channel & Partnership Development

• Lead partnership and licensing negotiations with established players in the garage door industry.
• Build NewAge's distributor and professional installer network for the garage door category from the ground up.
• Develop and convert a pipeline of distributor, installer, and partner leads into signed commercial agreements.
• Structure partnership terms that protect NewAge's intellectual property while accelerating market adoption and revenue.

Product & Portfolio Strategy

• Partner with Product Development and Engineering to align the product roadmap with market demand, including defining SKU architecture and future product extensions.
• Guide product-market fit decisions on configurations, finishes, and features to maximize commercial reach.
• Implement effective pricing, promotional, and discounting strategies for optimal growth in each channel.

IP & Cross-Functional Collaboration

• Partner with legal and engineering to protect and enforce NewAge's intellectual property and ensure commercial agreements are sound and enforceable.
• Partner with Marketing, Supply Chain, Sourcing, and Product Development to align strategy and ensure launch readiness.
• Present strategy, pipeline, and performance to the President and executive leadership on a regular cadence.

Performance Management

• Develop KPIs and reporting to measure category performance across direct sales, partnerships, and channel penetration.
• Monitor market trends, the competitive landscape, and the broader garage door replacement market to inform strategy.
• Build a forward-looking planning outlook and advocate for the structure, headcount, and investment needed to scale the category.

Experience Requirements

• Bachelor's degree in Business, Marketing, Engineering, or related field. MBA a plus.
• 8+ years of experience in category management, business development, product management, or channel development. Ideally including the launch of a new product category or business line.
• Demonstrated experience building distributor, dealer, or professional installer channels—not solely retail/e-commerce category management.
• Proven ability to structure and negotiate complex commercial agreements (distribution, licensing, or OEM/partnership deals).
• Strong strategic and analytical skills, with the ability to build and own a P&L for a new business.
• Strong negotiation and relationship management skills with large partners and manufacturers.
• Strong leadership and project management skills, with the ability to influence and drive execution across functions without direct authority.
• Proficiency in data analysis using tools such as Excel, Tableau, Power BI or similar.

PREFERRED QUALIFICATIONS

• Direct experience in the garage door, building products, fenestration, or adjacent construction/home improvement industry.
• Experience with technology licensing, IP commercialization, or royalty-based business models.
• Familiarity with the distributor/installer ecosystem and industry bodies (e.g., IDA).
• Knowledge of relevant product safety certifications (e.g., UL 325) and regulatory requirements for garage doors.
• Experience launching products into both trade/professional and retail channels.

NewAge Offers

• Salary and bonus is based on experience and highly competitive for the right candidate.
• This is an existing vacancy and the base salary for this role is $130,000 – $190,000 CAD annually at the time of the posting.
• An opportunity within a growing, fast-paced company, well established in its industry.
• Fun! We celebrate successes and hold special events to build strong teams.
• The teams work under a remote-first Hybrid model, with the ease of having our North York office accessible for collaboration and/or quiet workspace.

How to Apply

• If you’re intrigued by job profile described above, we invite you to apply with your resume and cover letter illustrating how you would be an ideal fit with our team.
• We thank all interested candidates for applying and will contact those who qualify for an interview.
• No phone calls please.

NEWAGE OFFERS

• Salary and bonus is based on experience and highly competitive for the right candidate.
• This is an existing vacancy and the base salary for this role is $130,000 – $190,000 CAD annually at the time of the posting.
• An opportunity within a growing, fast-paced company, well established in its industry.
• Fun! We celebrate successes and hold special events to build strong teams.
• The teams work under a remote-first Hybrid model, with the ease of having our North York office accessible for collaboration and/or quiet workspace.

USE OF AI IN HIRING

• AI enabled tools may be used to support parts of the recruitment process.
• All hiring decisions are made by human reviewers.