Director, National Accounts | Foodservice

FGF is a leading North American bakery company with a specialized focus across all key bakery categories, including naan, muffins, croissants, donuts, cakes, artisan breads, and flatbreads. We have an entrepreneurial spirit that encourages creativity and out-of-the-box thinking.

About the role

As National Account Director, Foodservice, you will lead strategic partnerships with some of the most influential foodservice brands in North America. This role requires a commercial leader who can build relationships, unlock growth through innovation, and lead complex cross-functional initiatives that create “win-wins” for both the customer and the organization. You will operate as the general manager of your business, proactively identifying opportunities, solving problems, and mobilizing internal resources to deliver results.

Responsibilities

• Own and develop executive-level relationships with national restaurant, coffee, and foodservice chains along with alternate channels.
• Lead account strategies that position the Company as a long-term innovation and supply partner, elevating customer conversations beyond price and RFPs toward value, innovation, and partnership.
• Develop multi-year growth strategies across assigned strategic accounts, often aligned with capacity expansion priorities.
• Execute account growth plans that expand share of menu, place new product capabilities, and unlock new paths for innovation—becoming irreplaceable in the process.
• Translate culinary trends, consumer insights, and operational realities into new, proactive opportunities within existing accounts that lead to scalable, viable bakery solutions.
• Serve as the quarterback of cross-functional teams, supporting major customer and commercialization initiatives from concept through national rollout.
• Take ownership for moving projects forward—removing obstacles, influencing key decision makers, and driving alignment.
• Operate with an ownership mindset—viewing each account as a business that must grow, perform, and continuously improve.
• Grow and maintain a deep understanding of the competitive landscape across foodservice bakery.
• Demonstrate consistent ownership, initiative, and a commitment to improving both individual and team performance.

Requirements

• Minimum of 5 years of National Account sales experience, particularly with a strong track record of leading and building key relationships within the Top 100 foodservice chains.
• Bachelor’s degree in Business, Marketing, Hospitality Management, Food Science, or related discipline preferred; equivalent, relevant business experience will also be considered.
• Experience and a passion for premium, value-added branded food products is strongly preferred.
• Entrepreneurial, innovative DNA with excellent organizational and communication skills (both verbal and written).
• Must be a “risk taker” who is never satisfied with the status quo.
• Deep understanding of foodservice supply chains, distribution networks, commercialization, and menu development strategies.
• Key competencies such as strategic selling, customer curiosity, and analytical skills supported by leveraging consumer insights, AI technologies, and industry trends.
• Demonstrated success with developing effective sales, pricing, and multi-year growth strategies with planning acumen to ensure execution and deliver results.
• Experienced in building effective alliances with cross-functional resource departments within the customer organization to drive alignment.
• Ability to thrive in a remote work environment, with a demonstrated ability to effectively manage schedule, priorities, and communications across multi-layered organizations.
• Proficiency with delivering effective sales presentations in both corporate and intimate sales settings within the National Account Channel, often within top-to-top customer engagements.
• Travel is expected 30-50% of the time, depending on active customer and Company initiatives.

Benefits

• Competitive compensation
• Health & welfare benefits including vision & dental, with flexible options at competitive premiums
• 401(k) matching program
• Discount program—restaurants, gyms, shopping, etc.
• Tuition reimbursement

This position operates within a remote sales structure, allowing flexibility in work location with occasional Company headquarters visits. The role reports to the VP, Strategic & National Accounts.