Director, MOE

About the role

The Marketing Outreach & Enrollment Director plays a crucial role in guiding the WelbeHealth Outreach and Enrollment Team. They are responsible for fostering collaborative relationships across WelbeHealth, the interdisciplinary team (IDT), and external stakeholders to promote the organization's values, culture, and mission.

Responsibilities

• Meet WelbeHealth’s gross and net census growth goals
• Direct and coordinate all marketing, outreach, and community engagement activities
• Direct and coordinate all intake and enrollment processes, including implementing process improvements to drive efficiency and conversion
• Track, oversee, and report on team performance, including meeting/exceeding goals for leads, home visits, enrollments, eligibility statuses, and proper use of Salesforce on a daily, weekly, and monthly basis
• Establish strategies and maintain relationships with referral sources, including senior housing, physician groups, hospitals, post-acute facilities, and community organizations within their WelbeHealth market
• Maintain WelbeHealth’s working relationship with DHCS to ensure seamless enrollment workflow, adhere to timelines, and ensure compliance with DHCS and CMS guidelines and policies
• Develop department budget and direct performance to budget
• Collaborate with executive teams to report on key metrics and proactively address problems

Requirements

• Bachelor’s degree in relevant field preferred; an additional five (5) years of relevant management experience may be substituted
• Minimum of five (5) years of supervisory experience with at least two (2) years in senior healthcare services growth/enrollment preferred
• Strong knowledge and experience with Salesforce and Microsoft Office
• Experience leading in a data-driven organization, leveraging reports and data to prioritize and oversee people and projects