Director, Merchandise Strategy

About The Position Golden State is looking for a Director to define and execute the strategic vision that connects our brands to retail revenue opportunities. In this role you will be accountable for building a cohesive merchandise roadmap that translates brand positioning, fan insights, and business objectives into compelling product collections, partnerships, and growth-driving initiatives. This role requires both creative vision to identify emerging trends and business acumen to build great products and storytelling. You will partner with our Merchandise Operations, Brand Marketing, and Partnerships teams to own what we create, why it matters to fans, and how it drives both fan acquisition and revenue. This position reports to the Vice President, Growth and Retention. Come share your expertise while learning more about this growing sports and entertainment organization that values your initiative and dedication! This is a full-time position based onsite in San Francisco, CA with time spent at our offices in Oakland. Key Responsibilities Develop annual and seasonal merchandise strategies for Warriors and Valkyries brands that are aligned with brand initiatives, fan insights, and merchandise trendsTranslate brand campaigns, tentpole moments, and organizational priorities into cohesive product collectionsBuild merchandise calendars that capitalize on key moments (jersey unveils, draft, season openers, promotional and heritage nights) and ensure product assortments meaningfully support these momentsEnsure merchandise consistently reflects brand standards, tone, and visual identity across all channelsIdentify, evaluate, and pursue strategic brand collaborations that align with our brand values, cultural relevance, and fan baseDevelop collaboration frameworks (limited drops, capsules, co-branded collections) that create excitement, credibility, and storytelling depthCultivate and manage relationships with licensed and non-licensed vendors, balancing scale partners with emerging, local, and culturally relevant brandsSet strategic direction for vendor assortment, capabilities, and innovation to support both core merchandise and lifestyle extensionsDefine merchandise strategies that serve both core fans and lifestyle consumers, expanding relevance beyond game day and traditional sports contextsIdentify whitespace opportunities across product categories, fan segments, and moments to grow the audience for our merchandiseStay current on fashion, streetwear, and sports apparel trends to inform product direction and brand positioningPartner with Analytics and Merchandise Operations to evaluate performance, sell-through, and fan response to collections and initiativesUse insights from sales data, market trends, and fan behavior to continuously refine assortment strategy and storytellingServe as a strategic counterpart to Brand Marketing by developing product offerings that further our brand storytellingWork with the Partnerships team to identify opportunities to integrate partners into merchandise offerings in ways that enhance fan value and brand alignmentPresent merchandise strategies, seasonal plans, and performance recaps to senior leadershipOther duties as assigned Required Experience & Skills Bachelor’s degree or equivalent experience7+ years in merchandise strategy, product strategy, brand marketing, or related roles within sports, entertainment, lifestyle, or consumer brandsAbility to translate brand strategy into commercially successful products or collectionsExperience working with licensed products and external vendorsSuccess driving revenue growth through strategic merchandise planningProficiency in Microsoft Office Suite/Google WorkspaceBackground working in cross-functional environments with marketing, creative, and operations teamsExcellent communication and presentation skills, with experience influencing senior stakeholdersStrong strategic thinking paired with a bias toward action and results Compensation $144,000 - $153,000 Per Year + BonusComprehensive Medical, Dental and Vision benefits for employees and dependentsEmployer 401K matchVacation, Summer Half-Day Fridays and a generous paid time off plan for pregnancy and parental leavesWarriors home tickets, team store discount and more! Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Golden State is an equal opportunity employer. We will ensure that qualified applicants with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Want to learn more about who we are and what we value? Visit www.warriors.com/employment Please refer to our California Privacy Notice for more information about how we process your personal information, and your data protection rights.