Director - Media Strategy & Technology

Responsibilities

• Acts as the primary Subject Matter Expert (SME) to support Sales and Client Experience teams during high-stakes enterprise pitches and RFP responses, providing technical credibility and innovative strategy.
• Manages the Director of Technology to ensure the development of proprietary tools (agentic ad buying, buyer connected tools, agency tools) aligns with media buying needs and client performance goals.
• Oversees the team that sets best practices and standards for use of the platforms in the Knowledge System (DV360, TradeDesk DSP, Amazon DSP, other niche DSP’s, CM360, SA360, Meta, TikTok, Reddit, Pinterest, Google Ads, Spotify, Vistar, and others).
• Led the strategy and architecture for LoKnow’s most complex relationships or high-spend campaigns, ensuring the highest standard of execution and ROAS.
• Identifies manual bottlenecks within the organization and leads the ideation and development of automation tools and scripts to increase agency-wide efficiency.
• Directly supervises and develops a team of high impact Media Specialists, fostering a culture of technical mastery and data-driven discovery.
• Serves as the final point of escalation for complex technical challenges, including but not limited to advanced attribution modeling, API integrations, and tracking issues.
• Serves as the primary advocate for the latest AdTech trends (privacy regulations, AI, cookie-less landscape) to advise the President and other leaders on long-term systems strategy.
• Works closely with the Director of Operations to successfully hand off new tools and processes for wide-scale implementation and change management along with training and support for media buyers.
• Works closely with the Director of Operations to successfully hand off new tools and processes for wide-scale implementation and change management along with training and support for media buyers.
• Works closely with the Director of Operations to successfully hand off new tools and processes for wide-scale implementation and change management along with training and support for media buyers.
• Works closely with the Director of Operations to successfully hand off new tools and processes for wide-scale implementation and change management along with training and support for media buyers.
• Works closely with the Director of Operations to successfully hand off new tools and processes for wide-scale implementation and change management along with training and support for media buyers.

Qualifications

• 5+ years of experience in multi-channel digital media, programmatic buying, or AdTech in North America as well as internationally, with a proven track record of 3+ years in a senior leadership or senior technical strategy role.
• Vendor relationships: International and US vendor experience.
• Deep Technical Fluency: Expert-level understanding of the AdTech ecosystem, including DSP/SSP mechanics, API integrations, and advanced data tracking (GTM, server-side tagging).
• Strategic Excellence: Demonstrated ability to design multi-channel media architectures for enterprise clients with complex KPIs.
• Product Management Mindset: Experience collaborating with or leading technical teams to build and deploy software tools or automation scripts.
• Consultative Communication: Superior presentation and verbal skills; the ability to translate complex "back-end" technical concepts into clear business value for executive-level clients.
• Leadership Credibility: Proven ability to manage and inspire senior-level individual contributors and technical directors.
• Analytical Fortitude: Ability to think critically about abstract data challenges and the drive to see complex technical projects through to implementation.
• Highly Collaborative Mindset: A proven ability to work seamlessly across departments, acting as a bridge between technical teams and non-technical stakeholders to ensure organizational alignment and shared success.
• Educational Background: Degree or Diploma in Business, Computer Science, Marketing, or comparable industry experience where elite technical skills were developed.
• Industry Knowledge: Demonstrated history of participation in important industry technical groups and strong knowledge base of industry road maps and trends.