Director, Media Strategy

About the role

The Director, Media Strategy role at Marketbridge is a remote position. Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. The role requires a strong understanding of B2B media channels, vendors, platforms, and emerging trends, along with the ability to translate client objectives into actionable media plans.

Responsibilities

• Develop and oversee B2B media strategies that align with client marketing objectives, target audiences, and business goals
• Translate broader marketing and demand-generation strategies into actionable, full-funnel media plans
• Identify and evaluate media opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other relevant channels
• Provide strategic direction throughout campaign planning, activation, optimization, and reporting
• Partner with channel specialists and activation teams to ensure campaigns are executed accurately and in alignment with the approved strategy
• Support in-platform campaign management and optimization when required
• Review campaign performance and use data and insights to identify optimization opportunities
• Help establish campaign measurement frameworks, key performance indicators, and reporting approaches
• Ensure learnings and performance insights are incorporated into future planning and recommendations
• Serve as a trusted media advisor to clients, providing clear, informed, and actionable recommendations
• Lead or support client conversations related to media strategy, planning, campaign performance, and optimization
• Present media plans, results, insights, and recommendations with clarity and confidence
• Build a strong understanding of each client’s business, industry, audiences, and competitive landscape
• Identify opportunities to expand or strengthen the agency’s media offering within existing client relationships
• Manage and maintain relationships with B2B media vendors and platform partners
• Evaluate vendor capabilities, opportunities, and recommendations to ensure they align with client needs
• Support media negotiations and work to secure appropriate rates, placements, and added value
• Oversee media budgets and ensure investments are allocated and managed responsibly
• Maintain awareness of new media partners, platforms, tools, and opportunities relevant to B2B audiences
• Provide guidance, mentorship, and strategic direction to media team members
• Review media plans and recommendations to ensure strategic quality, accuracy, and alignment
• Contribute to the continued evolution of Marketbridge’s media processes, tools, capabilities, and best practices

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field is a plus
• 8+ years of experience in media strategy, planning, and buying, preferably within an agency environment
• Demonstrated knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications
• Experience working with The Trade Desk, DV360, or comparable programmatic platforms
• Experience managing substantial media budgets and working with media vendors and platform partners
• Strong analytical skills and experience interpreting media performance data and reporting
• Experience leading client presentations and providing strategic media recommendations
• Previous experience mentoring, managing, or providing direction to media professionals
• Excellent communication, presentation, and relationship-management skills
• Ability to manage multiple client accounts and quickly shifting priorities in a fast-paced agency environment
• A collaborative mindset and the ability to bring forward new ideas, challenge existing approaches, and work effectively across teams